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[Voice-Over]
Aaaah! Fall. A season synonymous with vibrant colors. Fresh air. Walking in the woods. Bird watching. And running!
Whatever you’re into, Celebrex wishes you a happy season.

Ask your doctor about Celebrex.

Agency: Taxi

Brand name: Celebrex
Generic name/category: Celecoxib, Pyrazoles, COX-2 inhibitors, Antineoplastic drugs, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: osteoarthritis (OA), rheumatoid arthritis (RA), acute pain and Ankylosing Spondilitis (AS)
Target: Consumers (DTC)
Tagline: Celebrex wishes you a happy season
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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When planning a treatment course for DLBCL
Take the essential path toward improved survival

Rituxan + CHOP is proven to prolong survival in DLBCL

Brand name: Rituxan
Generic name/category: Rituximab, Monoclonal antibodies, Orphan drugs, Antineoplastic drugs
Company: Genentech BioOncology and Biogen idec
Country/Market: USA, North America
Indication(s)/use: diffuse large B cell lymphoma (DLBCL)
Target: Healthcare Professionals (HCP)
Tagline: Take the essential path toward improved survival
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 6, 2009

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To prevent and potentially reverse many of the symptoms of Type 1 Gaucher Disease
Cerezyme leads the way

Proven efficacy and safety for over 14 years

Brand name: Cerezyme
Generic name/category: Imiglucerase for injection
Company: Genzyme
Country/Market: USA, North America
Indication(s)/use: Gaucher’s Disease
Target: Healthcare Professionals (HCP)
Tagline: Leads the way
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – September 17, 2009

Why choose an allergy medicine that won't last as long as you do?

New Claritin 12-hour

Introducing Claritin 12-hour, the only 12-hour allergy medicine that relieves your worst symptoms without making you drowsy.

Loratadine is an antihistamine drug used to treat allergies, and marketed for its non-sedating properties. It is marketed by Schering-Plough and Shionogi in Japan under several trade names such as Claritin, Claritin-D, Claritine, Clarityn, Clarityne or Fristamin depending on the market; by Cadila as Lorfast; by Lek as Lomilan or Flonidan; by Sandoz as Symphoral; by Ranbaxy as Roletra; by Pliva as Rinolan; by Teva as AllergyX; by Wyeth as Alavert; and by Pharma International as Tidilor. It is also available as a generic. In a version marketed as Claritin-D or Clarinase, loratadine is combined with pseudoephedrine, a decongestant; this makes it somewhat useful for colds as well as allergies, but adds potential side-effects of insomnia, nervousness, and anxiety.

It is considered a second generation agent.

More on Wikipedia

Brand name: Claritin
Generic name/category: Loratadine, antihistamine, H1 receptor antagonists, Carbamates
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: allergies
Target: Consumers (DTC)
Tagline: Live Claritin Clear. Indoors and Out.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009

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2 views
Aug 28, 2009

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Help your patients see convenient insulin therapy more clearly.

Give your patients another option towards glycemic control.
Humalog Mix25 twice-a-day – basal and mealtime insulin analogues conveniently combined in a single pen – may be just what they have been looking for.

Open the dialogue to Humalog.

Insulin lispro (marketed by Eli Lilly and Company as “Humalog”) is a fast acting insulin analogue; it was the first insulin analogue.

It was engineered through recombinant DNA technology so that the penultimate lysine and proline residues on the C-terminal end of the B-chain were reversed. This modification did not alter receptor binding, but blocked the formation of insulin dimers and hexamers. This allowed larger amounts of active monomeric insulin to be available for postprandial (after meal) injections.

It has been shown by Shimoda et al. that, when comparing three insulin delivery methods, i.v. (intravenous) regular insulin, s.c. (subcutaneous) insulin Lispro, and s.c. regular insulin, that s.c. insulin Lispro performs almost as well as i.v. regular insulin in handling meal disturbances. S.c. regular insulin performed worse than s.c. insulin lispro, resulting in postprandial glucose peaks, in addition to postprandial hypoglycemia.

More on Wikipedia

Brand name: Humalog Mix 25
Generic name/category: 25% Insulin lispro injection rDNA origin, 75% insulin lispro protamine suspension
Company: Lilly
Country/Market: Canada, North America
Indication(s)/use: diabetes
Target: Healthcare Professionals (HCP)
Tagline: Open the dialogue to Humalog.
Medium: Print ad
Size/duration: single-page
Publication/Aired: CMAJ – August 4, 2009

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5 views
Aug 11, 2009

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Brand name: Spiriva

Generic name/category: Tiotropium (Bronchodilators, Muscarinic antagonists, Thiophenes, Epoxides)
Company: Pfizer and Boehringer Ingelheim
Country/Market: USA, North America
Indication(s)/use: chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Tagline: Every day could be a good day to breathe better
Publication: 2009

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