Archive for the ‘healthy’ tag
OneTouch
Click here to see it on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
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Creative agency: Zig
Website development: Klik
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Aptamil follow on TV commercial
Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.
[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.
Aptamil follow on. Helping support your baby.
Agency: Leo Burnett
Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK
R & D Canada
When it comes to your health, knowledge is the best medicine.
Our 20,000 employees are committed to the research and development of new medicines and vaccines and making them available to Canadians. These discoveries help you care for your family and loved ones. But all the discoveries cannot replace a healthy lifestyle. To find out about how our involvement goes beyond our discoveries, visit www.canadapharma.org
Canada’s Research-Based Pharmaceutical Companies. Les compagnies de recherche pharmaceutique du Canada.
Generic name/category: Corporate awareness
Company: R & D Canada
Country/Market: Canada, North America
Indication(s)/use: Healthcare research
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Publication: Canadian Health Summer 2009
To see all of this brand’s ads on AdPharm, click here
Danone in the US, UK and Canada
Similar strategies, same strong branding…
Click on images to view the commercials.
In the U.S. with Jamie Lee Curtis |
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| 2007 | 2008 |
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In the U.K. with the “Activia Challenge” |
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| 2008 | |
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In Canada with the dancing belly |
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| 2008 | 2009 |
More details on individual ads available when viewed on AdPharm
Activia
A delicious way to help naturally regulate the digestive system.
Now available in light, drinks, and with fiver.
Go to activia.com and click on “healthcare professionals” to get your patient referral pad now. Offer available to healthcare professionals only.
Brand name: Activia
Generic name/category: probiotic bacterium Bifidobacterium animalis, health beneficial product, with focus on improved digestion
Company: Dannon
Country/Market: USA, North America
Indication(s)/use: Improving digestion
Target: Healthcare Professionals (HCP)
Tagline: A yogurt that does more than just taste good.
Publication: Contemporary ob/gyn June 2009
To see all of this brand’s ads on AdPharm, click here
Shire Canada
We never stop looking for answers.
We focus on the research and development of medicines for attention deficit hyperactivity disorder (ADHD), as well as human genetic, gastrointestinal and renal diseases.
We put people first, improving the quality of life for patients, their families and their caregivers. Through the commitment of our employees, we’re making a difference in the health of Canadians and the communities in which they live.
Brand name: corporate
Generic name/category: Corporate communitation, ADHD, human genetics, gastrointestinal and kidney
Company: Shire Canada
Country/Market: Canada, North America
Indication(s)/use: Company and Disease awareness
Target: Healthcare Professionals (HCP)
Tagline: We never stop looking for answers.
Publication: The Canadian Journal of CME June 2009
To see all of this brand’s ads, click here
To see all ads related to Shire, click here
