Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

Click here to see all the campaign elements on AdPharm

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Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

[Visual]
A family of four eats at a diner. While they are enjoying their meal, a robot-like creature comes out of the mouth of the youngest of the children. Mechanical sounds and a siren can be heard. Attached to the creature is a red phone which starts ringing. The parents answer it.

[Creature]
Je suis une carie. Je viens attaquer une dent de votre fille et elle va avoir mal.
I am a tooth cavity. I am here to attack the tooth of your daughter and she’ll feel pain.

[Visual]
The communication is lost and the creature gets back into the little girl’s mouth.

[Voice-over and Super]
Ne rêvez pas, les problèmes dentaires ne préviennent pas. L’assurance maladie offre aux 6-18 ans des rendez-vous de prévention chez le dentiste.
Don’t dream, dental problems do not warn you before they happen. Health insurance offers 6-18 year-old’s prevention check-ups at the dentist.

www.mtdents.info

L’Assurance maladie

Agency: BDDP Unlimited

Brand name: Assurance Maladie
Generic name/category: Health services, prevention
Country/Market: France, Europe
Indication(s)/use: Tooth decay, cavity
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

Donate

The ad appears on two consecutive facing pages of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman. When the reader turns the page, he/she realises that the girls eyes are actually the old woman’s eyes. He/she also sees the message, “Donate” and the logo of the National Association for the Blind (NAB) in the second page. Thus driving home the point in a very simple, endearing and effective manner.

Agency: DDB Mudra, India
Creative Directors: Rajeev Raja and Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

Brand name: National Association for the blind (NAB)
Generic name/category: Public service, fund raiser
Company: National Association for the blind (NAB)
Country/Market: India, Asia
Indication(s)/use: Blindness
Target: Consumers (DTC)
Tagline: Donate.
Medium: Print ad
Size/duration: two consecutive right-hand pages
Publication/Aired: August 2009

Votre argent va s’occuper de son cas.
Parasite du paludisme envahissant une cellule

Your money will take care of his case.
Malaria parasite invades a cell

The Pasteur Institute (French: Institut Pasteur) is a French non-profit private foundation dedicated to the study of biology, micro-organisms, diseases and vaccines. It is named after Louis Pasteur, its founder and first director, who had successfully developed the first antirabies serum in 1885. It was founded on June 4, 1887 and inaugurated on November 14, 1888.

For over a century, the Institut Pasteur has been at the forefront of the battle against infectious disease. This worldwide biomedical research organization based in Paris was the first to isolate HIV, the virus that causes AIDS, in 1983. Over the years, it has been responsible for breakthrough discoveries that have enabled medical science to control such virulent diseases as diphtheria, tetanus, tuberculosis, poliomyelitis, influenza, yellow fever and plague. Since 1908, eight Pasteur Institute scientists have been awarded the Nobel Prize for medicine and physiology, and the 2008 Nobel Prize in Physiology or Medicine is going to be shared with two Pasteur scientists.

More on Wikipedia

Generic name/category: Public service, fund-raising
Company: Institut Pasteur
Country/Market: France, Europe
Indication(s)/use: Plasmodium parasite
Target: Consumers (DTC)
Tagline:
Rendons malades les maladies. Donnons.
Let’s make illnesses ill. Let’s give.
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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Sep 10, 2009

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Vos dons ne vont pas l’aider.
Bactérie responsable de cancers gastriques

Your donations will not help it.
Bacteria responsible for stomach cancer

The Pasteur Institute (French: Institut Pasteur) is a French non-profit private foundation dedicated to the study of biology, micro-organisms, diseases and vaccines. It is named after Louis Pasteur, its founder and first director, who had successfully developed the first antirabies serum in 1885. It was founded on June 4, 1887 and inaugurated on November 14, 1888.

For over a century, the Institut Pasteur has been at the forefront of the battle against infectious disease. This worldwide biomedical research organization based in Paris was the first to isolate HIV, the virus that causes AIDS, in 1983. Over the years, it has been responsible for breakthrough discoveries that have enabled medical science to control such virulent diseases as diphtheria, tetanus, tuberculosis, poliomyelitis, influenza, yellow fever and plague. Since 1908, eight Pasteur Institute scientists have been awarded the Nobel Prize for medicine and physiology, and the 2008 Nobel Prize in Physiology or Medicine is going to be shared with two Pasteur scientists.

More on Wikipedia

Generic name/category: Public service, fund-raising
Company: Institut Pasteur
Country/Market: France, Europe
Indication(s)/use: stomach cancer
Target: Consumers (DTC)
Tagline:
Rendons malades les maladies. Donnons.
Let’s make illnesses ill. Let’s give.
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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Votre argent va leur rafraîchir la mémoire.
Réseau de neurones : support de la mémoire

Your money will jog their memory.
Neural network: memory support

The Pasteur Institute (French: Institut Pasteur) is a French non-profit private foundation dedicated to the study of biology, micro-organisms, diseases and vaccines. It is named after Louis Pasteur, its founder and first director, who had successfully developed the first antirabies serum in 1885. It was founded on June 4, 1887 and inaugurated on November 14, 1888.

For over a century, the Institut Pasteur has been at the forefront of the battle against infectious disease. This worldwide biomedical research organization based in Paris was the first to isolate HIV, the virus that causes AIDS, in 1983. Over the years, it has been responsible for breakthrough discoveries that have enabled medical science to control such virulent diseases as diphtheria, tetanus, tuberculosis, poliomyelitis, influenza, yellow fever and plague. Since 1908, eight Pasteur Institute scientists have been awarded the Nobel Prize for medicine and physiology, and the 2008 Nobel Prize in Physiology or Medicine is going to be shared with two Pasteur scientists.

More on Wikipedia

Generic name/category: Public service, fund-raising
Company: Institut Pasteur
Country/Market: France, Europe
Indication(s)/use: memory loss
Target: Consumers (DTC)
Tagline:
Rendons malades les maladies. Donnons.
Let’s make illnesses ill. Let’s give.
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here
0 views
Sep 10, 2009

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