Archive for the ‘health’ tag

Pfizers More than medication campaign

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More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.

MTM-Pfizer-Site-2009-Canada.jpg
website
Pfizer-Canada-breathe-2009-480X270-70sec.mp4
Breathe TV commercial
Pfizer-Canada-respirer-2009-320X240-70sec.mp4
Respirer TV commercial
Pfizer-Canada-StayHealthyE-2009-482X256-60sec.mp4
Stay Healthy TV commercial
Pfizer-Canada-StayHealthyF-2009-482X256-60sec.mp4
Rester en santé TV commercial
Pfizer-Canada-bebraveE-2009-480X256-60sec.mp4
Be brave TV commercial
Pfizer-Canada-bebraveF-2009-480X256-60sec.mp4
Courage TV commercial
Pfizer-Macleans-Oct52009.jpg
Prescription package print ad
Pfizer-QuebecPharmacie200809.jpg
Remèdes print ad
Pfizer-CanHealth200809.jpg
Ingredients print ad
 

Creative agency: Zig
Website development: Klik

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Portugal Ministry of health

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Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher

Brand name: Ministry of health
Generic name/category: Public Service
Company: Ministry of health
Country/Market: Portugal, Europe
Indication(s)/use: awareness
Target: Consumers (DTC)
Tagline: Sedentary people can’t run away from diseases. Exercise.
Publication: 2009

Massachusetts General Hospital

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Poster series

A marathon runner was in so much pain it hurt to run. But it hurt more for her to stop. How do you build a long-lasting relationship with a patient? You build a device that keeps them alive.
Thanksgiving has a whole different meaning when it’s the day you came back to life. A mother’s last words shouldn’t come before her child’s first.
A college football captain died. Then he played the following season. How’s that for a comeback?