Archive for the ‘HDL’ tag
Vytorin – print ad
There are 2 sources of cholesterol. Food & Family.
Only Vytorin treats both.
Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: Prevention – December 2009
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Ezetimibe/simvastatin is a drug combination used for the treatment of dyslipidemia. It is a combination of ezetimibe (best known as Zetia in the United States and Ezetrol elsewhere) and the statin drug simvastatin (best known as Zocor in the U.S.). The combination preparation is marketed by Merck & Co./Schering-Plough Pharmaceuticals (joint venture) under the trade names Vytorin and Inegy.
Ezetimibe reduces blood cholesterol by inhibiting absorption of cholesterol by the small intestine by acting at the brush border of the small intestine and inhibits the absorption of cholesterol, leading to a decrease in the delivery of intestinal cholesterol to the liver.
Simvastatin is an HMG-CoA reductase inhibitor or statin. It works by blocking an enzyme that is necessary for the body to make cholesterol.
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Vytorin
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There are 2 sources of cholesterol. Food & Family.
Only Vytorin treats both.
Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: USA News & World Report – October 2009
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Zetia DTC print ad with fold-out
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An inside look at a different way to help lower cholesterol.
Simple suggestions for making everyday choices.
If you are like many people, you may be using diet and exercise to manage your cholesterol. Eat smart and be active.
Find more useful tips at more.com/simplesuggestions
Brand name: Zetia
Generic name/category: Ezetimibe, Hypolipidemic agents, Lactams
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol, hypercholesterolemia
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009
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Vytorin
There are 2 sources of cholesterol. Food & Family.
Only Vytorin treats both.
Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Prevention – October 2009
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Lipitor
Lipitor
I'm doing something for my heart.
I've got Lipitor on my side.
Lipitor can significantly lower the chance of heart attack
Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com
Atorvastatin (Lipitor, Pfizer), is a member of the drug class known as statins, used for lowering blood cholesterol. It also stabilizes plaque and prevents strokes through anti-inflammatory and other mechanisms.
Atorvastatin inhibits HMG-CoA reductase, the rate-determining enzyme located in hepatic tissue that produces mevalonate, a small molecule used in the synthesis of cholesterol and other mevalonate derivatives. This lowers the amount of cholesterol produced which in turn lowers the total amount of LDL cholesterol. Atorvastatin was first synthesized in 1985 by Bruce Roth while working at Parke-Davis Warner-Lambert Company (now Pfizer). With 2008 sales of US$12.4 billion, Lipitor is likely the top-selling drug in the world. US patent protection is scheduled to expire in June 2011. However, Pfizer made an agreement with Ranbaxy Laboratories to delay the generic launch in the US until November 2011.
Lipitor is not the only statin; there are several other statins on the market
From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)
Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I've got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: US News And World Report – June 26, 2006
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Aug 07, 2009
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Lipitor dtc print ads from 2006
I’m doing something for my heart.
I’ve got Lipitor on my side.
Lipitor can significantly lower the chance of heart attack
Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com
Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I’ve got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: 2006
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Zetia
Zetia helps fight cholesterol differently.
Unlike some statins, Zetia has not been shown to prevent heart disease or heart attacks.
Zetia works in the digestive tract, not the liver, to help block the absorption of cholesterol that comes from food.
For more information, call 1-800-98-Zetia or visit Zetia.com
Brand name: Zetia
Generic name/category: Ezetimibe, Lipid modifying agent
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol lowering
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Publication: US News And World August 2009
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