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Sarah Chalke
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Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

To see all of this brand’s ads on AdPharm, click here

Pink Ribbon Magazine TV commercial

[Voice-over]
Our story begins when our friends are quite small. But they grow up together in no time at all.
They travel through life, having fun side-by-side, enjoying themselves, with nothing to hide.
They share everything. No “ifs” “buts” or “maybes”.
Holidays, lovers and eventually babies. They’re so happy together everyday, we’ like to keep it exactly that way.

[Super]
Support the battle against breast cancer.
Buy Pink Ribbon Magazine.

Agency: Grey, Amsterdam
Copywriter and Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger and Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here

Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Lizzie and Marlies, two friends with a heart. Born the same day, never apart. Sharing their lives, and all of their things from lovers, to the sweaters they hide themselves in. Free on the beach, covered in town. Happy to know that each other’s around. Because big, small, dark or fair, breasts are born to grow old as a pair.

This is Eva and this is Faye who grow closer to each other every day. They just hang around without a clue, that one day they’ll feed a baby or two. Eva is smaller, she won’t disagree, but with the right clothing, nobody will see they share a life, do everything together. Let’s hope that remains true forever.

This is Ellie and this is Claire. Sixty years young and still a pair. Apart from a mole, almost the same. As young as ever – they would claim. They still think about lovers they shared, clothing perfume and life without care. After all these years still good in their skin thankful for life, still a twin.

Support the fight against breast cancer. Buy Pink Ribbon Magazine

Agency: Grey, Amsterdam
Copywriter: Pieter van den Heuval
Art Directors: Pieter van den Heuval and Ecco Vos
Designer: Phoebe Dawson
Art Buyer: Anita Hammer
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: Print ad
Size/duration: single-page
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here