Cath Lab Digest – December 2009

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Menactra is the only conjugate vaccine that protects against all 4 vaccine-preventable serogroups of IMD: A, C, Y and W-135.
NACI recommends a routine meningococcal conjugate vaccine dose in early adolescence.

Brand name: Menactra
Generic name/category: Meningococcal vaccine
Company: Sanofi Pasteur
Country/Market: Canada, North America
Indication(s)/use: Meningococcal meningitis
Target: Healthcare Professionals (HCP)
Tagline: Protect them now
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2009

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Meningococcal vaccine is a vaccine used against Meningococcus.

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Disinfects without the drama

Betadine is the name of Purdue Pharma's brand of consumer-available povidone-iodine (PVPI) topical antiseptics.

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Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Ondrej Hubl and Jaroslav Schovanec
Copywriters: Jaroslav Schovanec and Ondrej Hubl
Photographer: Jaime Mandelbaum
Retouching: Furia
Production Company: Target

Brand name: Betadine
Generic name/category: povidone-iodine (PVPI), Antiseptics, Antimicrobial, broad-spectrum bactericide
Company: Egis Pharma
Country/Market: Czech Republic, Europe
Indication(s)/use: prevention and treatment of skin infections
Target: Consumers (DTC)
Tagline: Disinfects without the drama
Medium: Print ad
Size/duration: double-page spread, poster
Publication/Aired: 2009
Source: Ads of the World

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Aug 28, 2009

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Reduce the threat of excess mucus in COPD

Brand name: Mucodyne
Generic name/category: Carbocisteine
Company: Teva
Country/Market: UK, Europe
Indication(s)/use: Reduces hypersecretion and the viscosity of mucus in Chronic Obstructive Pulmonary Disorder (COPD)
Target: Healthcare Professionals (HCP)
Tagline: The market leading mucolytic
Medium: Print ad
Size/duration single-page