Now there’s a better way to clean out the gunk that builds up in your child’s nose.

Introducing Afrin PureSea Ultra-Gentle Mist for kids. The only nasal rinse made from 100% purified sea water and nothing else. No added chemicals. No drugs. In fact, its gentle enough for kids as young as six months.
Afrin PureSea washes out the germs, dirt and irritants that build up in your child’s nose.
So your child can breathe freely. Discover more benefits at AfrinPureSea.com

Brand name: Afrin PureSea
Generic name/category: purified sea water rinse
Company: Schering-Plough Healthcare
Country/Market: USA, North America
Indication(s)/use: nasal passages rinsing
Target: Consumers (DTC)
Tagline: its gentle enough for kids as young as six months
Publication: Parenting Early Years March 2009

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Shoulda used Vicks.

NyQuil is #1 pharmacist recommended.
Available at your local Supercenter.

[Visual} man sneezing with the use of fugitive glue between pages to suggest that Mucus (booger) was expelled from the mans nose.

Agency: Saatchi & Saatchi X
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland

Brand name: Vicks DayQuil and NyQuil
Generic name/category: Acetaminophen, Dextromethorphan, Phenylephrine and Doxylamine succinate
Company: Vicks
Country/Market: USA, North America
Indication(s)/use: Cold and flu symptoms such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Shoulda used Vicks.
Publication: December 2008

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