To be with my mates, to be part of the crowd, to be myself

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Chest – December 1, 2009

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Description: People from different walks of life talk about cholesterol and how much they thought they knew about it and in reality they don’t. A spokesperson then comes in and talks about the risks associated with high cholesterol and its link with plaque buildup using animated visuals…

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Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Consumer (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication: 2009

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From Wikipedia:
Rosuvastatin is a member of the drug class of statins, used to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Shionogi developed the product and the pharmaceutical company AstraZeneca markets it as Crestor.

Rosuvastatin is approved for the treatment of high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia).

As of 2004, rosuvastatin had been approved in 154 countries and launched in 56. Approval in the United States by the FDA came on August 12, 2003.

More on Wikipedia

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Group of men in the wilderness hanging out.

Cough… Cough… Sneeze
[Man 1] Looks like a snake bite.
[Sick Man] I am achy.
[Man 2] He’s sniffling, sneezing, coughing, aching, fever. Is it hoof-and-mouth?
[Man 3] I know what he’s got. He’s got the morning drive
[Man 1] Fascinating… it’s the common cold.
[Man 3] Geniuses.
[Man 2] The common cold…
[Man 3] I’ll give you Vicks NyQuil.
[Man 2] Hey, you good for the morning?
[Sick Man] Definitely.

[Voice-over] Vicks NyQuil. Multi-symptom relief to help you get the sleep you need. So you can wake up feeling…
[Man 3] Woohoo!

[Voice-over] Vicks. You’re taken care of.

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Brand name: Vicks NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Group of women by the side of a pool practicing swimming routines.

Cough…
[Coach] One… Two… Extension…
[Sick swimmer 1] Coach says were beached.
[Sick swimmer 2] I feel like a fish out of water.
[Coach] Point… Point…

Cough… Cough…
[Sick swimmer 3] We’re all sick. We don’t even have the same symptoms…
[Coach] Ah, ladies!…

[Voice-over] Introducing Vicks Formula 44 Custom Care. For each specific symptom…
[Sick swimmer 1] Congestion.
[Voice-over] A solution.
[Sick swimmer 2] Sore throat.
Coach distributes the Formula 44 specific to the swimmers symptoms.
[Coach] Dry or chesty cough?
[Sick swimmer 3] Dry cough.

CUT. All swimmers look better and do a classic synchronized entry in the water. Followed by a perfect ending

[Voice-over] Vicks. You’re taken care of.

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Brand name: Vicks Formula 44 Custom Care
Generic name/category: Cold remedies
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Specific-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

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Microsite

Educational site about osteoporosis from Amgen. The site has substantial quantities of patient education materials:
- Information about Osteoporosis
- Know my bones program – which sends new information directly to people once enrolled.
- Talk to your doctor – which is a printable list of questions to bring to their healthcare professional
- Quiz to test people’s knowledge about osteoporosis
- FAQ
- etc…

Visit Know my bones.

Brand name: Know my bones

Generic name/category: Patient education website
Company: Amgen
Country/Market: USA, North America
Indication(s)/use: Osteoporosis
Target: Consumers (DTC)
Tagline: Know my bones
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

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