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She couldn’t imagine her future without depression. But we can.

Generic name/category: Corporate communications
Company: Wyeth Neuroscience
Country/Market: USA, North America
Indication(s)/use: Neurodegeneration, Pain, Schizophrenia and bipolar disorder and Depression and Anxiety
Target: Healthcare Professionals (HCP)
Tagline: Research. Education. Innovation
Medium: Print ad
Size/duration: single-page
Publication/Aired: Managed Care – February 2008

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Shorter I.V. treatment regimen for APAP overdose
Treat APAP overdose ASAP

Pediatric dosing information now available.

Acetylcysteine, also known as N-acetylcysteine or N-acetyl-L-cysteine (abbreviated NAC), is a pharmaceutical drug used mainly as a mucolytic agent and in the management of paracetamol (acetaminophen) overdose.

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Brand name: Acetadote
Generic name/category: Acetylcysteine, Antioxidants, Antidotes, Amino acid derivatives, World Health Organization essential medicines
Company: Cumberland Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: paracetamol/acetaminophen overdose
Target: Healthcare Professionals (HCP)
Tagline: Treat APAP overdose ASAP
Medium: Print ad
Size/duration: single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

When a cold makes baby feel blue,
Sammy knows just what to do.
Make sure they're getting lots to drink.
Easy enough, now don't you think?

Tylenol is a North American brand of drugs for relieving pain, reducing fever, and relieving the symptoms of allergies, cold, cough, and flu. The active ingredient of its original, flagship product, acetaminophen (called “paracetamol” outside North America), is marketed as an analgesic and antipyretic. Like the words “acetaminophen” and “paracetamol”, the brand name is derived from the chemical name for the compound, N-acetyl-para-aminophenol (APAP). The brand is owned by McNeil Consumer Healthcare.

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Brand name: Tylenol Infants
Generic name/category: Acetaminophen, Analgesics, Antipyretics
Company: McNeil PPC, a division of Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: Cold, aches, fever
Target: Consumers (DTC)
Tagline: Feel better
Medium: Print ad
Size/duration: single-page
Publication/Aired: Parents – October 2009

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Sep 16, 2009

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The smartest relationship you’ll ever have
IntelliScript. The smarter Co-Pay Card Platform

It’s more than a card – it’s a strategic platform with important advantages.

Brand name: IntelliScript
Generic name/category: Service industry, corporate
Company: Cegedim dendrite
Country/Market: USA, North America
Indication(s)/use: Patient compliance, Co-pay
Target: Trade
Tagline: The smarter Co-Pay Card Platform
Medium: Print ad
Size/duration: single-page
Publication/Aired: Pharmaceutical Executive – August 2009

We keep your brand top of mind.
Frank, your flight may be delayed, but don’t delay taking your Rx.

And please, skip the in-flight cocktail.

With Adheris education and refill programs, patients stay on therapy longer and refill prescriptions sooner.

Generic name/category: corporate communications
Company: Adheris, an inVentiv health company
Country/Market: USA, North America
Indication(s)/use: patient compliance
Target: Trade
Tagline: Helping patients stay on therapy
Medium: Print ad
Size/duration: single-page
Publication/Aired: Pharmaceutical Executive – August 2009

Deux contextes… Pensez à Eloxatin
Métastatique/Adjuvant

Schéma FOLFOX4 a démontré
Dans le traitement adjuvant du cancer du côlon de stade III (vs le schéma 5-FU/LV):
Amélioration de la survie sans maladie.
Amélioration quantitative de la survie globale.

Dans le traitement du cancer colorectal métastatique chez les patients n’ayant reçu aucun traitement préalable (vs le schéma IFL):
Amélioration de l’intervalle médian dans progression de la maladie.
Prolongation de la survie globale médiane.

Two contexts … Think of Eloxatin
metastatic/adjuvant

In the treatment of metastatic colorectal cancer patients who received no prior treatment (vs. IFL diagram):
Improved median interval in disease progression.
Extension of the median overall survival.

Oxaliplatin is a platinum-based cancer chemotherapy drug. These drugs are usually classified as alkylating agents, although they are not capable of actually adding alkyl groups to DNA and simply work by a similar mechanism.

Oxaliplatin is typically administered with fluorouracil and leucovorin in a combination known as FOLFOX for the treatment of colorectal cancer. Oxaliplatin is marketed by Sanofi-Aventis under the trademark Eloxatin or by Medac GmbH under the trademark Oxaliplatin Medac. There are generic equivalents on the market now

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Brand name: Eloxatin
Generic name/category: Oxaliplatin, Oncology, chemotherapy
Company: Sanofi Aventis
Country/Market: Canada, North America
Indication(s)/use: colorectal cancer
Target: Healthcare Professionals (HCP)
Tagline: Un choix éprouvé – A reliable choice
Medium: Print ad
Size/duration: single-page
Publication/Aired: Le Patient – July 2009

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