Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

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Menactra is the only conjugate vaccine that protects against all 4 vaccine-preventable serogroups of IMD: A, C, Y and W-135.
NACI recommends a routine meningococcal conjugate vaccine dose in early adolescence.

Brand name: Menactra
Generic name/category: Meningococcal vaccine
Company: Sanofi Pasteur
Country/Market: Canada, North America
Indication(s)/use: Meningococcal meningitis
Target: Healthcare Professionals (HCP)
Tagline: Protect them now
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2009

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Meningococcal vaccine is a vaccine used against Meningococcus.

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Here are two examples of Direct-to-consumer ads for Gardasil. The left one is from Poland and the other from the Czech Republic.

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For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009

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The only natural solution against head lice that really works!

Safe for kids. Zap lice. Not kids.
Insecticide free, Clinically proven.

Brand name: Zap
Company: PendoPharm
Country/Market: Canada, North America
Indication(s)/use: Head lice
Target: Healthcare Professionals (HCP)
Tagline: Zap lice. Not kids.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Paediatrics & Child Health – July/August 2009

Shorter I.V. treatment regimen for APAP overdose
Treat APAP overdose ASAP

Pediatric dosing information now available.

Acetylcysteine, also known as N-acetylcysteine or N-acetyl-L-cysteine (abbreviated NAC), is a pharmaceutical drug used mainly as a mucolytic agent and in the management of paracetamol (acetaminophen) overdose.

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Brand name: Acetadote
Generic name/category: Acetylcysteine, Antioxidants, Antidotes, Amino acid derivatives, World Health Organization essential medicines
Company: Cumberland Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: paracetamol/acetaminophen overdose
Target: Healthcare Professionals (HCP)
Tagline: Treat APAP overdose ASAP
Medium: Print ad
Size/duration: single-page
Publication/Aired: American College Of Emergency Physicians – April 2007