Gum bleeding can kill your teeth. Prevent the tragedy.

Brief: Educate people that gum bleeding is a serious problem and can lead to losing teeth. Introduce Parodontax as preventive toothpaste for this problem.

Solution Create a miniature crime-scene where the outline of a murdered tooth is framed by the well-known crime scene band.

Agency: Grey Budapest, Hungary

Brand name: [url=]Parodontax[/url]
Generic name/category: toothpaste
Company: GlaxoSmithKline (GSK)
Country/Market: Hungary, Europe
Indication(s)/use: reduce bleeding gums and prevent gingivitis and periodontitis
Target: Consumers (DTC)
Tagline: Gum bleeding can kill your teeth. Prevent the tragedy.
Publication: June 2009

Si vous avez besoin de ce bracelet, vous êtes deux fois plus susceptible de souffrir de la gingivite, une affection gingivale
[visual of a diabetes bracelet]
C’est pourquoi vous avez besoin de ceci.
[Colgate total tube]
Colgate Total est le premier dentifrice reconnu par l’Association dentaire canadienne pour la réduction de la gingivite.

If you need this bracelet, you are twice as likely to suffer from gingivitis, gum disease
[visual of a diabetes bracelet]
That is why you need this.
[Colgate Total tube]
Colgate Total is the first toothpaste recognized by the Canadian Dental Association to reduce gingivitis.

Brand name: Colgate Total
Generic name/category: toothpaste
Company: Colgate-Palmolive Company
Country/Market: Canada, North America
Indication(s)/use: Gingivitis reduction
Target: Healthcare Professionals (HCP)
Tagline:
Colgate Total. Le choix no 1 des experts dentaires
Colgate Total. The dental experts # 1 Choice
Publication: Le Patient vol1 no5 Septembre 2007

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