Microsite

Prilosec.
Official sponsor or everything you do without heartburn

Description: This Social Marketing effort is meant to bring people the the Prilosec sponsor site and get them to enlist to be sponsored. In their own words: “Tell us who you are, what you love to do, and what you need to do it better. We also want to know, if sponsored, who you would tell about it.”

Once people have applied for sponsorship, their application becomes live on the site and people can vote for them. Throughout this, visitors are exposed to Prilosec and its benefits.

The winners get a gift in line with their passion.

With the campaign, there is a microsite, an official blog, a Twitter page and a Facebook page.

Brand name: Prilosec
Generic name/category: Omeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca and Proctor & Gamble
Country/Market: USA, North America
Indication(s)/use: dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome
Target: Direct-to-consumers (DTC)
Tagline: Heartburn gone. Power on.
Medium: Social Media
Size/duration: Microsite, official blog, Twitter page and Facebook page.
Publication/Aired: 2010

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Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here