Microsite
Prilosec.
Official sponsor or everything you do without heartburn
Description: This Social Marketing effort is meant to bring people the the Prilosec sponsor site and get them to enlist to be sponsored. In their own words: “Tell us who you are, what you love to do, and what you need to do it better. We also want to know, if sponsored, who you would tell about it.”
Once people have applied for sponsorship, their application becomes live on the site and people can vote for them. Throughout this, visitors are exposed to Prilosec and its benefits.
The winners get a gift in line with their passion.
With the campaign, there is a microsite, an official blog, a Twitter page and a Facebook page.
Brand name: Prilosec
Generic name/category: Omeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca and Proctor & Gamble
Country/Market: USA, North America
Indication(s)/use: dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome
Target: Direct-to-consumers (DTC)
Tagline: Heartburn gone. Power on.
Medium: Social Media
Size/duration: Microsite, official blog, Twitter page and Facebook page.
Publication/Aired: 2010
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