Aspirin. Trusted everywhere.

Brand name: Aspirin Plus
Generic name/category: Acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAIDs), Antiplatelet drugs
Company: Bayer
Country/Market: Germany, Europe
Indication(s)/use: minor aches and pains
Target: Consumers (DTC)
Tagline: Aspirin. Trusted Everywhere.
Publication: 2009

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ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums – exactly where visitors would expect to see manifestations of true beauty.

Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors/Creative Directors: Dr. Stephan Vogel and Christian Mommertz
Copywriters: Sabina Hesse and Albert S. Chan
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse and Albert S. Chan
Painter: Remus Grecu
Photographer: Jo Bacherl
Art Buyer: Valerie Opitz

Generic name/category: Disease awareness, Public service
Company: National Association of Anorexia Nervosa and Associated Disorders (ANAD)
Country/Market: Germany, Europe
Indication(s)/use: Anorexia
Target: Consumers (DTC)
Publication: 2009

Calming the itch a smoother way.

Agency: Saatchi & Saatchi, Germany
Creative Director: Mark Karatas
Art Director: Heike Erdelmeier
Copywriter: Kinga Komora
3D: Lars Zimmermann

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Stop the spread!
Fight foot fungus!

Challenge
To highlight Lamisil as the most effective cure for athlete’s foot, yet with a limited media budget.

Solution
In cooperation with InterSport, we placed a series of infected shoes in quarantine cages, complete with hidden speakers playing ‘infection’ sounds, in the sport section of their retail shops. The action successfully targeted people as the pursued their sport hobbies – those activities where the chance of catching athlete’s foot is highest.

Result
The action only began in April and is still running. However all samples and flyers were taken within the first dew days and in-store response has been fantastic.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

Stop the spread!
The cure for athlete’s foot.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

From MedGadget

Researchers from the Universität Düsseldorf and University of Twente in The Netherlands used Coherent anti-Stokes Raman spectroscopy to image theophylline molecules, a prehistoric asthma medication, being released from their pills. This pharmacokinetic analysis provides helpful knowledge on how to package pharmaceuticals for best therapeutic effect.

For full story…

Inline Courier
Not Pretty, But Fast

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Photographer: Hans Starck
Post Production: Appel Grafik Berlin
Agency Producer: Soeren Gessat
Account Managers: Sven Weiche, Anna Gabriel

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Via I Believe in advertising