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You don't have to live with a car.

Mederma is an onion-extract-based topical gel produced by Merz Pharmaceuticals of Greensboro, North Carolina. Mederma's marketing claims it can make scars “softer, smoother, and less noticeable”. A 2006 published peer reviewed research article indicated no statistically significant change in hypertrophic scar appearance from products of this type. However, a 1996 study into the therapeutic values of onion and garlic found that they may act as an anti-inflammatory and bacteriostatic and in 2002, researchers found that Mederma improved collagen organization after injury in rabbits.

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Brand name: Mederma
Generic name/category: onion-extract-based topical gel
Company: Merz
Country/Market: USA, North America
Indication(s)/use: soften, smooth and reduce appearance of scars
Target: Consumers (DTC)
Tagline: Leave your scar behind
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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Sep 07, 2009

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For effective treatment of eczema and dry skin…
Reach for Cetraben

Feel the difference in mild to moderate eczema and dry skin.

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Brand name: Cetraben
Generic name/category: white soft paraffin and liquid paraffin with water
Company: Genus Pharmaceuticals
Country/Market: UK, Europe
Indication(s)/use: Mild-to-moderate eczema and dry skin
Target: Healthcare Professionals (HCP)
Tagline: white soft paraffin, light liquid paraffin
Medium: Print ad
Size/duration single page

Ride the wave of advanced hydration

GenTeal – immediate and lasting relief from dry eye

Features the unique GenAqua system for long-term corneal protection.

Brand name: GenTeal
Generic name/category: Lubricant eye gel and eye drops, ophtalmology
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: Relief of dry eye
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Hydrating relief
Publication: Ophtalmology Times June 2009

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Proven to zap pain

For local relief of pain and inflammation.

Brand name: Powergel
Generic name/category: Ketoprofen, non-steroidal anti-inflammatory drug (NSAID)
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Healthcare Professionals (HCP)
Tagline: Proven to zap pain
Publication: 2009

New – An innovative weapon against OAB

Once-daily Gelnique offers a unique combination of benefits to further the treatment of OAB.

Brand name: Gelnique
Generic name/category: Oxybutynin Chloride, Muscarinic antagonists
Company: Watson
Country/Market: USA, North America
Indication(s)/use: Overactive Bladder (OAB), Urinary incontinence
Target: Healthcare Professionals (HCP)
Tagline: A brilliantly different approach to OAB
Publication: Urology Times June 2009

Yeh! I use Zindaclin. So what?
X Bored
X Idle
X Rude
X Spotty

Once daily Zindaclin

Clindamycin is a lincosamide antibiotic. It is usually used to treat infections with anaerobic bacteria but can also be used to treat some protozoal diseases, such as malaria. It is a common topical treatment for acne, and can be useful against some methicillin-resistant Staphylococcus aureus (MRSA) infections.

The most severe common adverse effect of clindamycin is Clostridium difficile-associated diarrhea (the most frequent cause of pseudomembranous colitis). Although this side-effect occurs with almost all antibiotics, including beta-lactam antibiotics, it is classically linked to clindamycin use.

Clindamycin is marketed under various trade names, including CLINCIN,Dalacin, Clindacin, Cleocin, and Evoclin (clindamycin by itself), Duac, BenzaClin, and Acanya (in combination with benzoyl peroxide), and Ziana (with tretinoin). Clindamycin is also available as a generic drug.

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Agency: Hanson Zandi

Brand name: Zindaclin
Generic name/category: clindamycin phosphate 1% gel
Company: Crawford Pharmaceuticals
Country/Market: UK, Europe
Indication(s)/use: Acne
Target: Healthcare Professionals (HCP)
Tagline: A simple clear gel for acne
Publication: 2009