Similar strategies, same strong branding…

Click on images to view the commercials.

In the U.S. with Jamie Lee Curtis
2007	2008
In the U.K. with the “Activia Challenge”
2008
In Canada with the dancing belly
2008	2009

More details on individual ads available when viewed on AdPharm

Our triple mission enriches and enlightens care for people with digestive disorders.
We’re advancing women’s health care. Along with women’s confidence.

upmc.com | 1-800-533-UPMC

Generic name/category: corporate awareness, public service, Continuous Medical Education (CME)
Company: UPMC’s Digestive Disease Center and Obstetrics and Gynecology
Country/Market: USA, North America
Target: Healthcare Professionals (HCP) / Trade
Publication: Hepatology June 2009

To see all of this brand’s ads on AdPharm, click here

A delicious way to help naturally regulate the digestive system.

Now available in light, drinks, and with fiver.

Go to activia.com and click on “healthcare professionals” to get your patient referral pad now. Offer available to healthcare professionals only.

Brand name: Activia
Generic name/category: probiotic bacterium Bifidobacterium animalis, health beneficial product, with focus on improved digestion
Company: Dannon
Country/Market: USA, North America
Indication(s)/use: Improving digestion
Target: Healthcare Professionals (HCP)
Tagline: A yogurt that does more than just taste good.
Publication: Contemporary ob/gyn June 2009

To see all of this brand’s ads on AdPharm, click here

Yup, you’re covered.

Agency: Publicis, New York
Chief Creative Director: Rob Feakins
Group Creative Director: Bertrand Garbassi
Art Director: John Wagner
Copywriter: Dan Cohen
Print Production Manager: Kristan Gabriel
Retoucher: James Du

Via Coloribus