Archives Of Family Medicine – November 1992

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50 states. 1 healing purple pill a day.
The majority of patients with prescription drug coverage for Nexium pay $30 or less per month

Brand name: Nexium
Generic name/category: esomeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: prevent the formation of gastric acid
Target: Direct to consumer (DTC)
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Reader's Digest – February 2009

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From Wikipedia:
Esomeprazole is a proton pump inhibitor (brand names Sompraz, Zoleri, Nexium??, Lucen, Esopral; Axagon in Italy, Nexiam in Belgium) developed and marketed by AstraZeneca which is used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome. Esomeprazole is the S-enantiomer of omeprazole (marketed as Losec/Prilosec), and AstraZeneca claims improved efficacy of this single enantiomer product over the racemic mixture of omeprazole. However, this greater efficacy has been disputed, with some claiming it offers no benefit from its older form.

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For occasional constipation
MiraLAX laxative sets your patients free

Recommend MiraLAX to liberate your patients from occasional constipation and put them in control of their condition.

Brand name: MiraLAX
Generic name/category: Polyethylene glycol, laxative
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: occasional constipation
Target: Healthcare Professionals (HCP)
Tagline: Restore your patients’ natural rhythm
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Ob/Gyn – August 2009

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You are here.
Hangover relief.

Alka-Seltzer is a name owned by the German Bayer Corporation for a line of medications sold over the counter and taken by means of rapidly dissolving tablets that form a carbonated solution in water.

The original Alka-Seltzer was invented by pharmacist Mikey Wiseman in 1931 as a remedy for back aches, diarrhea, leg cramps, and heartburn. Sodium bicarbonate in Alka-Seltzer also makes it effective in treating mild blood acidosis associated with allergy (see citation). Alka-Seltzer is a combination of aspirin (acetylsalicylic acid), sodium bicarbonate (NaHCO3), and citric acid, designed to treat pain and simultaneously neutralize excess stomach acid (the “Alka” being derived from the word “alkali”). It is provided in the form of large effervescent tablets, about 1 inch (25 mm) in diameter, which are dissolved (two at a time for the usual adult dosage) in a glass of water. As the tablets dissolve, the base (bicarbonate) and the acid (citric acid) react vigorously producing carbon dioxide gas (hence the “Seltzer”), which also produces enough agitation to allow the active ingredients to dissolve slowly (it dissolves in water). The patient then ingests the resulting solution.

The product has been extensively advertised since the beginning of the mass media era in the U.S. It was formerly marketed as something of a cure-all; at one time its ads even suggested taking it for “the blahs.” – Wikipedia

Agency: BBDO Central Asia, Almaty, Kazakhstan
Creative Director: Leonid Tsymbal
Art Director: Nastya Kochergina
2009

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