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Archive for the ‘food supplement’ tag

Aptamil follow on TV commercial

Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.

[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.

Aptamil follow on. Helping support your baby.

Agency: Leo Burnett

Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK

Written by AdPharm

August 28th, 2009 at 7:03 am

Posted in AdPharm gallery, Advertising, Marketing, Promotion, TV commercial

Tagged with 2009, 30 seconds, Aptamil, baby, black and white, blue, bottle, branded, care, color, crib, drinking, DTC, English, Europe, feeding, female, food supplement, Fun, healthy, home, infant milk, lifestyle, live action, mother, Nutricia, nutrition, OTC, Packaging, pediatrics, playing, product shot, retail, TV commercial, UK, walking, woman

Danone in the US, UK and Canada

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Similar strategies, same strong branding…

Click on images to view the commercials.

In the U.S. with Jamie Lee Curtis

2007	2008

In the U.K. with the “Activia Challenge”

2008

In Canada with the dancing belly

2008	2009

More details on individual ads available when viewed on AdPharm

Written by AdPharm

July 20th, 2009 at 7:39 am

Posted in AdPharm gallery, Advertising, Animation, Art Direction, Business, Inspiration, Marketing, Packaging, Promotion, TV commercial

Tagged with 2007, 2008, 2009, Activia, Activia challenge, adult, anatomical, belly dancing, Bifidobacterium animalis, blue, branded, Canada, confident, dannon, Danone, dietary, DTC, eating, English, Europe, female, food supplement, French, gastro-intestinal, green, healthy, Improving digestion, interview, Jamie Lee Curtis, lifestyle, live action, mature, North America, nutritional, Packaging, Probiotics, product shot, promo, red, retail, sitting, smiling, sofa, spokesperson, stomach, testimonial, TV commercial, UK, USA, website, woman, women, work, Yogurt

Similac Advance EarlyShield

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You’ll feed his imagination. We’ll help feed his immune system.

While you protect her on the outside, we’ll help protect her on the inside.

You’ll help her stand on her own 2 feet. We’ll help her immune system run.

Similac Advance. EarlyShield

Brand name: Similac Advance EarlyShield
Generic name/category: infant formula, food supplement
Company: Abbott Nutrition
Country/Market: USA, North America
Indication(s)/use: immune system activation
Target: Consumers (DTC)
Tagline: Strong babies start here
Publication: People Magazine June 1 2009

To see all of this brand’s ads on AdPharm, click here

Written by AdPharm

July 17th, 2009 at 7:52 am

Posted in AdPharm gallery, Advertising, Marketing, Packaging, Promotion

Tagged with 2009, Abbott Nutrition, Advance, analogy, B&W, baby, black and white, blue, branded, dietary, DTC, EarlyShield, English, food supplement, hands, held, immune system activation, infant formula, metaphor, mother, newborn, North America, nutritional, Packaging, photo, print ad, product shot, protection, retail, Similac, three-page spread, USA, website, yellow

CitraNatal Assure

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Comfort for mom with optimized nutrition for baby

A unique gentle formula
300 mg DHA – The recommended EFA

Brand name: CitraNatal Assure
Generic name/category: Rx prenatal vitamin tablet and 300 mg DHA capsule, food supplement
Company: Misson Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Nutritional supplement for pregnant women
Target: Healthcare Professionals (HCP)
Tagline: Its gentle nature is its strength.
Publication: Contemporary ob/gyn June 2009

Written by AdPharm

July 3rd, 2009 at 5:46 am

Posted in AdPharm gallery, Advertising, Illustration, Promotion

Tagged with 1-800, 2009, 300 mg, belly, blue, branded, capsule, CitraNatal Assure, DHA, dietary, English, female, flower, food supplement, HCP, illustration, metaphor, Mission Pharmaceuticals, North America, nutritional, ornaments, petals, photo, pink, pregnant, prenatal vitamin, prescription, print ad, red, single-page, tablet, USA, vitamins, website, woman

RepHresh Pro-B print ad and TV commercial

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TV Commercial

Print ad

La confiance en capsule
Bloquez et réduisez les levures et les bactéries

Une seule capsule par jour!

Confidence in capsule
Block and reduce yeast and bacteria
One capsule per day!

What is RepHresh Pro-B?

Taken daily like a vitamin, RepHresh Pro-B Probiotic Feminine Supplement is clinically shown to balance yeast and bacteria to maintain feminine health.* RepHresh Pro-B is an easy to swallow capsule.

RepHresh Pro-B was specially formulated by doctors at the Canadian Research and Development Centre for Probiotics associated with one of Canada’s foremost Universities. RepHresh Pro-B contains two patented and clinically tested vaginal strains of probiotic lactobacillus (flora). Over 10 years of clinical studies have shown that the patented probiotic strains in RepHresh Pro-B, L. rhamnosus GR-1™ and L. reuteri RC-14™, help to maintain the flora important to overall vaginal health, naturally balancing yeast and bacteria to maintain feminine health.

More info on www.rephreshprob.com

Brand name: RepHresh Pro-B
Generic name/category: Feminine Probiotic supplement
Company: Aurium Pharma
Country/Market: Canada, North America
Indication(s)/use: Balances yeast and bacteria
Target: Consumers (DTC)
Tagline:
La confiance en capsule
Confidence in capsule
Publication: Elle Quebec July 2009 and TV commercial

More probiotic-related ads on AdPharm

Written by AdPharm

June 7th, 2009 at 4:13 pm

Posted in AdPharm gallery, Advertising, Marketing, Print advertising, Promotion, TV commercial

Tagged with 2009, adult, Aurium Pharma, Balances yeast and bacteria, blue, Canada, CGI, doctor, DTC, English, female, Feminine Probiotic supplement, food supplement, French, lilac, live action, metaphor, North America, photo, photo-montage, physician, pill, Print advertising, RepHresh Pro-B, single-page, TV commercial, type, woman

PrimaCare One and Primacare Advantage

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We deliver DHA and EPA omega-3s for healthy moms and babies

#1 prescribed Prenatal Vitamin
PrimaCare One and Primacare Advantage provide both DHA and EPA omega-3s, plus other important nutrients.

Brand name: PrimaCare One and Primacare Advantage
Generic name/category: DHA and EPA omega-3
Company: Ther Rx
Country/Market: USA
Indication(s)/use: Prenatal Vitamin
Target: Healthcare Professionals (HCP)
Publication: Family Doctor 2008