Kaksi samanlaista l?€?€kett?€ samaan vaivaan.
Tosin toinen niist?€ vaikuttaa my??s koko Suomen hyvinvointiin.

Two of the same kind of medicine for a disease.
But one of them also affects the welfare of all of the country of Finland.

Generic name/category: corporate ad
Company: Orion Pharma
Country/Market: Finland, Europe
Indication(s)/use: public service
Target: Consumers (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Kauneus And Terveys – December 2006

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Outoa kipua, johon mik?€?€n ei tunnu auttavan?

Polttelua, pistely?€ tai alasel?€st?€ pohkeeseen s?€teilev?€?€ kipua. Joskus pelkk?€ vaatteen hipaisu voi tuntua kivuliaalta. Yhteist?€ n?€ille oudoille kivuntuntemuksille on se, ett?€ yleisesti k?€ytetyist?€ kipul?€?€kkeist?€ ei ole mit?€?€n apua.

Edell?€ kuvatut oireet voivat viitata hermovauriokipuun eli neuropaattiseen kipuun.

Onneksi sit?€ voidaan hoitaa. Kysy l?€?€k?€rilt?€si tai katso lis?€tietoja osoitteessa www.neuropaattinenkipu.fi

Jonkun on oltava ensimm?€inen.

Strange pain, for which nothing seems to help?
Burning, tingling, or pain radiating to lower back. Sometimes touching a simple garment may seem painful. What these strange pains, the usual pain medicines does not seem to be of any help.
Described above symptoms may indicate nerve damage causing pain or neuropathic pain.
Fortunately, it can be treated. Ask your doctor or get more details, visit www.neuropaattinenkipu.fi

Someone has to be the first.

Brand name: Pfizer
Generic name/category: corporate ad, disease awareness
Company: Pfizer
Country/Market: Finland, Europe
Indication(s)/use: neuropathic pain
Target: Consumers (DTC)
Tagline: Jonkun on oltava ensimm?€inen – Someone has to be the first
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Kauneus And Terveys – December 2006

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Click on image to view the commercial

This clip looks like it shows to ads back to back. in reality it’s only one ad making a point on forgetfulness.

Today is World Alzheimer’s Day.
Alzheimer’s disease begins slowly.
Everyday matters are forgotten.
New and old events are mixed up.
You may forget what you have just heard and seen.
It is important to recognize the symptoms of the disease in time.
The faster the disease is detected, the greater the certainty that treatment will slow its progress.

Pfizer
www.alzheimers.net

Super: If you are seeing this commercial for the first time you may be suffering from Alzheimer’s disease.

Alzheimer’s disease (AD), also called Alzheimer disease, Senile Dementia of the Alzheimer Type (SDAT) or simply Alzheimer’s, is the most common cause of dementia. This incurable, degenerative, and terminal disease was first described by German psychiatrist Alois Alzheimer in 1906 and was named after him. Generally it is diagnosed in people over 65 years of age, although the less-prevalent early-onset Alzheimer’s can occur much earlier. An estimated 26.6 million people worldwide had Alzheimer’s in 2006; this number may quadruple by 2050.

More on Wikipedia

Advertising Agency: TBWA
Art Director: Mikko Torvinen
Copywriter: Erkko Mannila
Director: Tommi Pietilainen
Producer: Jukka Valtanen
Production Company: Woodpecker Film Oy

Brand: Aricept for World Alzheimer’s Day
Company: Pfizer
Country/Market: Finland, Europe
Target: Consumers
Tagline: Talk to your doctor
Publication: September 2006

Here’s an interesting take on preventive animal nutrition from Pfizer.

Credits

The Canex campaign was developed at TBWA\PHS Helsinki, Finland, by creative director Mikko Torvinen, art director Tuukka Tujula, copywriter Taro Korhonen, division manager Seppo Saari, account supervisors Johanna Paavilainen, Jaana Aberg, art buyer Kirsi Parni, typographer Miika Kumpulainen, illustration/retouching done at Fake Graphics and by Asko Taina (PHS\Premedia).

Pfizer on AdPharm

Via The inspiration Room