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For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009

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Show her what a difference a little bit of cream can make

Give her Premarin Vaginal Cream 0.5 g
Low-dose efficacy.
Low cream volume.
New endometrial safety data.

Brand name: Premarin
Generic name/category: Conjugated estrogens
Company: Wyeth Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: atrophic vaginitis and kraurosis vulvae and the treatment of moderate to severe dyspareunia.
Target: Healthcare Professionals (HCP)
Tagline: Relief–inside and out.
Publication: Contemporary ob/gyn June 2009

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Now there’s a better way to clean out the gunk that builds up in your child’s nose.

Introducing Afrin PureSea Ultra-Gentle Mist for kids. The only nasal rinse made from 100% purified sea water and nothing else. No added chemicals. No drugs. In fact, its gentle enough for kids as young as six months.
Afrin PureSea washes out the germs, dirt and irritants that build up in your child’s nose.
So your child can breathe freely. Discover more benefits at AfrinPureSea.com

Brand name: Afrin PureSea
Generic name/category: purified sea water rinse
Company: Schering-Plough Healthcare
Country/Market: USA, North America
Indication(s)/use: nasal passages rinsing
Target: Consumers (DTC)
Tagline: its gentle enough for kids as young as six months
Publication: Parenting Early Years March 2009

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Brief: In Korea, direct-to-consumer advertising of prescription drugs on TV is not allowed. So Pfizer Korea wanted to find fresh ways to reach its prospective customers and raise brand awareness

Solution: In order to raise brand awareness, two types of gift fans were designed. They were printed with images of an old man and an overweight man who are very happy to reclaim their manhood. These fans were mailed out to the urology doctors as promotion gifts.

Agency: Cheil Worldwide, Seoul, Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter / Illustrator: Jeonghun Yoo
Graphic design: Bom communications
2008

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Creating a new Audio Service model.

Creating a new Video Service model.

Creating a new Audio & Video Service model.

Technologies for creativity
www.giochidiluce.it

Agency: DLVBBDO+Proximity
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer/illustrator: Alessandro Bavari

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