Archive for the ‘field’ tag
More than Medication – HCP print ad
Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.
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Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
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AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
More than Medication – HCP print ad
Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.
To see all of the ads from this campaign, click here
Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
To see all of this brand's ads on AdPharm, click here
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
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Creative agency: Zig
Website development: Klik
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Pfizer – More than medication
Click on thumbnail to view the full-size ad on AdPharm
Not all prescriptions come in a package. Some come on a leash.
At Pfizer, we believe to be truly healthy, it takes more than medication. Introducing morethanmedication.ca – a website devoted to the everyday pursuit of health and wellness.
Brand name: morethanmedication.ca
Generic name/category: Corporate Communications
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Health and wellness
Target: Consumers (DTC)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Maclean’s – October 5, 2009
Boniva
“Boniva did more for me than stop my bone loss. It reversed it!
Ask your doctor if Boniva is right for you.
And for a free trial offer, call 1-888-362-2544 or visit tryBONIVA.com
Help stop and reverse bone loss
Brand name: Boniva
Generic name/category: ibandronate sodium, Bisphosphonates
Company: Roche and GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Osteoporosis
Target: Consumers (DTC)
Tagline: Help stop and reverse bone loss
Publication: Reader’s Digest July 2009
To see all of the ads from this campaign, click here
To see all of this brand’s ads on AdPharm, click here
SleepMD
Behind every good morning is a good night’s sleep
America’s #1 selling drug-free sleep aid
Fall asleep faster. Wake up refreshed. Drug-free & non-habit forming. No daytime grogginess or fatigue.
Melatonin , also known chemically as N-acetyl-5-methoxytryptamine, is a naturally occurring hormone found in most animals, including humans, and some other living organisms, including algae. Circulating levels vary in a daily cycle, and melatonin is important in the regulation of the circadian rhythms of several biological functions. Many biological effects of melatonin are produced through activation of melatonin receptors, while others are due to its role as a pervasive and powerful antioxidant with a particular role in the protection of nuclear and mitochondrial DNA.
Melatonin has been studied for the treatment of cancer, immune disorders, cardiovascular diseases, depression, seasonal affective disorder (SAD), circadian rhythm sleep disorders and sexual dysfunction. Studies by Alfred J. Lewy at Oregon Health & Science University and other researchers have found that it may ameliorate circadian misalignment and SAD. Basic research indicates that melatonin may play a significant role in modulating the effects of drugs of abuse such as cocaine.
Treatment of circadian rhythm disorders
Exogenous melatonin taken in the evening is, together with light therapy upon awakening, the standard treatment for delayed sleep phase syndrome and non-24-hour sleep-wake syndrome. It appears to have some use against other circadian rhythm sleep disorders as well, such as jet lag and the problems of people who work rotating or night shifts.
Taken 30 to 90 minutes before bedtime, melatonin is put into the blood earlier than the brain’s own production and acts as a mild hypnotic.
A very small dose taken several hours before bedtime in accordance with the phase response curve for melatonin in humans (PRC) doesn’t cause sleepiness but, acting as a chronobiotic, does advance the phase slightly and is additive to the effect of using light therapy upon awakening. Light therapy may advance the phase about one to two-and-a-half hours and a small oral dose melatonin, timed correctly some hours before bedtime, can add about 30 minutes to the advance achieved with light therapy.
Brand name: SleepMD
Generic name/category: melatonin, sleep aid
Company: MD Products
Country/Market: USA, North America
Indication(s)/use: relief from occasional sleeplessness, insomnia
Target: Consumers (DTC)
Tagline: America’s #1 selling drug-free sleep aid
Publication: Men’s Journal April 2009
Procto-Glyvenol
For the local treatment of haemorrhoids
Procto-glyvenol provides rapid relief from unpleasant symptoms connected with haemorrhoids (pain, tingling, pricking, or tightness of skin). Does not affect the central nervous system or heart function.
Procto-Glyvenol: Tribenoside, a synthetic compound belonging to the group of glucofuranosides, and lidocaine, local anaesthetic (contained in both forms of Procto-Glyvenol), bring a rapid relief of unpleasant symptoms connected with haemorrhoids (pain, tingling, pricking, feeling of tight skin) that are usually caused by a secondary inflammation of the anorectal area. A healing effect of Procto-Glyvenol in patients with haemorrhoids is guaranteed due to its specific activity – first, owing to its ability to decrease permeability of walls of the smallest vessels and to increase the vessel wall tension – and second, owing to its local anti-inflammatory effect and owing to its action against various substances which originate in the inflammatory tissue and which take a joint effect in development of inflammation and pain. The lidocaine component helps to relieve pain quickly. As Procto-Glyvenol is aimed to reach a local effect, it is desirable for the absorption of the active substance tribenoside into the body to be as lowest as possible. Approximately 2-20% of tribenoside will be absorbed by the skin from the cream, from one suppository it is 20-27% of the dose. After absorption tribenoside is subjected to an intensive metabolism in the body and the substances created in this way are excreted into urine. Lidokaine is absorbed in a very small amount and does affect neither the central nervous system, nor the heart function. – DocSimon
Agency: Y&R Dubai
Illustrator: Gitten Tom
Executive Creative Director:Shahir Ahmed
Art Director: Dinesh Tharippa
Copywriter: Shahir Ahmed
2009
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