Fibromyalgia

pDPN and PHN

Pfizer just released a new print campaign aimed at Healthcare profesionals in US magazines. To date, two ads have been seen: the first is for pDPN and PHN and the second is for Fibromyalgia, both ads are four-pages plus prescribing information.

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Brand name: Lyrica
Generic name/category: Pregabalin, anticonvulsant
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Painful Diabetic Nerve Pain (pDPN) and Diabetic Peripheral Neuropathy (DPN); and Fibromyalgia
Target: Healthcare Professionals (HCP)
Tagline: Relief can start here
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: American Family Physician – December 2009

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Are you paying the price of fibromyalgia pain?
Cymbalta can help.

Brand name: Cymbalta
Generic name/category: Duloxetine, Serotonin-norepinephrine reuptake inhibitors (SNRI), Thiophenes
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Fibromyalgia
Target: Consumers (DTC)
Tagline: Fibromyalgia is painful. Cymbalta can help.
Medium: Print ad
Size/duration: single-page and One third of page
Publication/Aired: More – September 2009

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Why am I hurting? It’s a deep, persistent ache all over. Is it Fibromyalgia?

Relief can start here. Lyrica.

Fibromyalgia is chronic, widespread muscle pain that makes daily tasks difficult. If you’re experiencing this pain, talk to your doctor about prescription Lyrica and visit www.lyrica.com today.

To learn more visit www.lyrica.com or call toll-free 1-888-5-LYRICA (1-888-559-7422).

Brand name: Lyrica
Generic name/category: pregabalin, Anticonvulsants
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: fibromyalgia
Target: Consumers (DTC)
Tagline: Relief can start here.
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Prevention – October 2009

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Nabilone is a synthetic cannabinoid with therapeutic use as an antiemetic and as an adjunct analgesic for neuropathic pain. It is a synthetic cannabinoid, which mimics the main ingredient of marijuana (THC). Chemically, nabilone is similar to the active ingredient found in naturally occurring Cannabis sativa L. Nabilone is not listed as a narcotic by WHO as it lacks the euphoric and recreational potential of other cannabinoids.

In Canada, the United States, the United Kingdom and Mexico, nabilone is marketed as Cesamet. It was approved in 1985 by the U.S. Food and Drug Administration (FDA) for treatment of chemotherapy-induced nausea and vomiting that has not responded to conventional antiemetics. Though it was approved by the FDA in 1985, the drug only began marketing in the United States in 2006. It is also approved for use in treatment of anorexia and weight loss in patients with AIDS.

Although it doesn't have the official indication (except in Mexico), nabilone is widely used as an adjunct therapy for chronic pain management. Numerous trials and case studies have demonstrated various benefits for condition such as fibromyalgia and multiple sclerosis.

More on Wikipedia

Brand name: Cesamet
Generic name/category: Nabilone, antiemetic
Company: Valeant
Country/Market: Canada, North America
Indication(s)/use: chemotherapy-induced nausea and vomiting
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 728X90
Publication/Aired: NEJM – September 2009

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Sep 03, 2009

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