Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotic
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: acute agitation in schizophrenic patients and acute treatment of mania and mixed states associated with bipolar disorder
Target: Healthcare Professionals (HCP)
Tagline: See me for who I can be
Medium: Print ad
Size/duration: single-page
Publication/Aired: October and November 2009

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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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Many COPD patients could
Live a more active life

BID nebulized Perforomist inhalation solution is fast acting, long lasting

Help COPD patients become more active with nebulized Perforomist solution.

Cassie has COPD and is physically challenged with rheumatoid arthritis.

Brand name: Perforomist
Generic name/category: Formoterol, Beta-adrenergic agonists, Phenethylamines
Company: Dey
Country/Market: USA, North America
Indication(s)/use: asthma and chronic obstructive pulmonary disease (COPD)
Target: Healthcare Professionals (HCP)
Tagline: Expanding possibilities
Medium: Print ad
Size/duration: single-page
Publication/Aired: Chest – September 2009

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I’m doing something for my heart.
I’ve got Lipitor on my side.

Lipitor can significantly lower the chance of heart attack

Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I’ve got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: 2006

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Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial.

More on IBS on Wikipedia.

What is IDS?	Tasty Fiber	Gravity	Bleep	Animals

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Agency: Publicis
Executive Creative Director: Patrick Clarke
Creative Director: Roald van Wyk
ACD and Art Director: Jonathan Goldberg
Senior Copywriter: Chris Stevenson
Art Director: Jennifer Hays
Agency Producer: Megan Kelly
Technical Lead: Drew Ziegler
Production Company: Hero Content
Executive Producer: Mike Downey
Director: Joe Schaak
Director of Photography: Andy Lilien
Editor: Catherine Gionfriddo
Post Production Supervisor: Tony Sandoval
Sound Design: Ian Glaum/Michael Southworth
Colorist: Joshua Weiss
Developer: Pyramid

Brand name: Fiber One
Generic name/category: Cereal with high fiber content
Company: General Mills
Country/Market: USA, North America
Indication(s)/use: Nutrition and high fiber diet
Target: Consumers (DTC)
Tagline: High in fiber, even though it tastes great
Publication: 2009