There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: Prevention – December 2009

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Ezetimibe/simvastatin is a drug combination used for the treatment of dyslipidemia. It is a combination of ezetimibe (best known as Zetia in the United States and Ezetrol elsewhere) and the statin drug simvastatin (best known as Zocor in the U.S.). The combination preparation is marketed by Merck & Co./Schering-Plough Pharmaceuticals (joint venture) under the trade names Vytorin and Inegy.

Ezetimibe reduces blood cholesterol by inhibiting absorption of cholesterol by the small intestine by acting at the brush border of the small intestine and inhibits the absorption of cholesterol, leading to a decrease in the delivery of intestinal cholesterol to the liver.

Simvastatin is an HMG-CoA reductase inhibitor or statin. It works by blocking an enzyme that is necessary for the body to make cholesterol.

More on Wikipedia

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There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: USA News & World Report – October 2009

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An inside look at a different way to help lower cholesterol.

Simple suggestions for making everyday choices.
If you are like many people, you may be using diet and exercise to manage your cholesterol. Eat smart and be active.

Find more useful tips at more.com/simplesuggestions

Brand name: Zetia
Generic name/category: Ezetimibe, Hypolipidemic agents, Lactams
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol, hypercholesterolemia
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Prevention – October 2009

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Zetia helps fight cholesterol differently.

Unlike some statins, Zetia has not been shown to prevent heart disease or heart attacks.
Zetia works in the digestive tract, not the liver, to help block the absorption of cholesterol that comes from food.

For more information, call 1-800-98-Zetia or visit Zetia.com

Brand name: Zetia
Generic name/category: Ezetimibe, Lipid modifying agent
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol lowering
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Publication: US News And World August 2009

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Get the story on a different way to lower cholesterol
Zetia. A different way to help fight cholesterol.

Ezetimibe is an anti-hyperlipidemic medication that is used to lower cholesterol levels. It acts by decreasing cholesterol absorption in the intestine. It may be used alone when other cholesterol-lowering medications are not tolerated, or together with statins (e.g. ezetimibe/simvastatin, marketed as Vytorin and Inegy) when cholesterol levels are unable to be controlled on statins alone. Ezetimibe was originally discovered by a team of four Schering-Plough research chemists: Drs. Stuart B. Rosenblum, Duane A. Burnett, John W. Clader and Brian A. McKittrock. - Wikipedia

Prevention January 2009