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Donate

The ad appears on two consecutive facing pages of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman. When the reader turns the page, he/she realises that the girls eyes are actually the old woman’s eyes. He/she also sees the message, “Donate” and the logo of the National Association for the Blind (NAB) in the second page. Thus driving home the point in a very simple, endearing and effective manner.

Agency: DDB Mudra, India
Creative Directors: Rajeev Raja and Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

Brand name: National Association for the blind (NAB)
Generic name/category: Public service, fund raiser
Company: National Association for the blind (NAB)
Country/Market: India, Asia
Indication(s)/use: Blindness
Target: Consumers (DTC)
Tagline: Donate.
Medium: Print ad
Size/duration: two consecutive right-hand pages
Publication/Aired: August 2009

“beautiful”
beautiful

Fast wrinkle removal
Jeternel beauty clinic
www.jeternel-lab.ru

Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevynnykh
Copywriter: Evgeny Primachenko
Illustrator and Designer: Dmitry Maslakov

Brand name: Jeternel beauty clinic
Generic name/category: Beauty clinic, aesthetics, dermatology
Country/Market: Russia, Europe
Indication(s)/use: skin_care, wrinkle removal
Target: Consumers (DTC)
Tagline: Fast wrinkle removal
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: August 2009
Source: Ads of the World

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Aug 26, 2009

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Advanced medical optics is now Abbott Medical Optics

Although our name has recently changed from Advanced Medical Optics to Abbott Medical Optics, we are still a name you can trust – one that offers a long history of innovation and market-leading technologies such as:Tecnis IOL, Tecnis multifocal IOL, Whitestar signature system, Healon OVDs, iLasik Procedure, blink tears, and Complete MPS.

Generic name/category: ophthalmology
Company: Abbott Medical Optics
Country/Market: USA, North America
Indication(s)/use: Corporate communications
Target: Healthcare Professionals (HCP) / Trade
Publication: Ophtalmology Times June 2009

Creating a new Audio Service model.

Creating a new Video Service model.

Creating a new Audio & Video Service model.

Technologies for creativity
www.giochidiluce.it

Agency: DLVBBDO+Proximity
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer/illustrator: Alessandro Bavari

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