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The latest shape in NSAID therapy
For inflammation and pain after cataract surgery

The ketorolac molecule enhanced, the NSAID advanced.
Optimal outcomes, enhanced patient comfort, and simple BID dosing.

Brand name: Acuvail
Generic name/category: ketorolac tromethamine ophthalmic solution, nonsteroidal anti-inflammatory drugs (NSAIDs) for ophthalmic use
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: pain and inflammation following cataract surgery
Target: Healthcare Professionals (HCP)
Tagline: Your Next NSAID
Medium: print ad
Size/duration: Single-page
Publication/Aired: Ophtalmology Times – January 2010

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Zaditen defends eyes against allergy season.

Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge and Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer and Retoucher: Electric Art

Brand name: Zaditen
Generic name/category: Ketotifen fumarate, Antihistamine, ophthalmic solution
Country/Market: Australia, Oceania
Indication(s)/use: allergic conjunctivitis, or the itchy red eyes caused by allergies
Target: Consumers (DTC)
Tagline: Zaditen defends eyes against allergy season.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009
Source: Ads of the World

What could you do with 15 letters?
Show her the world.

Give your patients a chance to gain as many lines as possible.

Lucentis is the first and only therapy proven to deliver a 3-line gain in up to 41% of patients at 2 years with monthly dosing (vs 4% with sham and 6% withverteporfin PDT)

Nearly all Lucentis-treated patients – 90% – maintained vision at 2 years (vs 53% with sham and 66% with verteporfin PDT)

Brand name: Lucentis
Generic name/category: Ranibizumab, Ophtalmology
Company: Genentech
Country/Market: USA, North America
Indication(s)/use: neovascular (wet) age-related macular degeneration
Target: Healthcare Professionals (HCP)
Tagline: Lines gained. Lives changed.
Publication: Ophtalmology Times June 2009

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For moderate to severe dry eye
Conserve tears for all-day relief

Once-daily, preservative-free Lacrisert extends tear life for all-day lubrication and protection.

For more information, visit www.lacrisert.com or call 1-877-ATON-549

Brand name: Lacrisert
Generic name/category: Hydroxypropyl cellulose, Ophtalmology
Company: Aton Pharma
Country/Market: USA, North America
Indication(s)/use: topical ophthalmic protectant and lubricant
Target: Healthcare Professionals (HCP)
Tagline: Conserve tears for all-day relief
Publication: Ophtalmology Times June 2009

When your PGA patients need a change…

Steady control that lasts

Brand name: Lumigan
Generic name/category: Bimatoprost, ophtalmology
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Glaucoma, ocular hypertension and intraocular pressure (IOP)
Target: Healthcare Professionals (HCP)
Tagline: One serious drop
Publication: Ophtalmology Times June 2009

Drops over the next 18 years: 13140

As a doctor, you know hell need IOP-lowering for the long term.

Keep this in mind and prescribe BAK-free Travatan Z Solution.

Brand name: Travatan Z
Generic name/category: Travoprost, Ophtalmology
Company: Alcon
Country/Market: USA, North America
Indication(s)/use: Reduction of elevated Intraocular Pressure (IOP) in patients with open-angle glaucoma or ocular hypertension
Target: Healthcare Professionals (HCP)
Publication: Ophtalmology Times June 2009

Advanced medical optics is now Abbott Medical Optics

Although our name has recently changed from Advanced Medical Optics to Abbott Medical Optics, we are still a name you can trust – one that offers a long history of innovation and market-leading technologies such as:Tecnis IOL, Tecnis multifocal IOL, Whitestar signature system, Healon OVDs, iLasik Procedure, blink tears, and Complete MPS.

Generic name/category: ophthalmology
Company: Abbott Medical Optics
Country/Market: USA, North America
Indication(s)/use: Corporate communications
Target: Healthcare Professionals (HCP) / Trade
Publication: Ophtalmology Times June 2009