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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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“i didn’t realize there was more to the picture than just bad cholesterol.”

It’s important to know that there are three main parts of cholesterol. If your triglycerides (fat in the blood) are high or your good cholesterol is too low, ask your doctor about Trilipix.

If you cannot afford your medication, contact www.pparx.org or call the toll-free phone number (1-888-4PPA-NOW) for assistance.

For more information, visit trilipix.com or call 1.866.665.8003.

Brand name: Trilipix
Generic name/category: Fenofibrate
Company: Abbott
Country/Market: USA, North America
Indication(s)/use: Reduction or low-density lipoprotein (LDL), Very low-density lipoprotein (VLDL) and triglycerides and increasing HDL (high-density lipoprotein)
Target: Healthcare Professionals (HCP)
Tagline: There’s more to cholesterol. Get the picture.
Publication: US News And World Report July 2009

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Advanced medical optics is now Abbott Medical Optics

Although our name has recently changed from Advanced Medical Optics to Abbott Medical Optics, we are still a name you can trust – one that offers a long history of innovation and market-leading technologies such as:Tecnis IOL, Tecnis multifocal IOL, Whitestar signature system, Healon OVDs, iLasik Procedure, blink tears, and Complete MPS.

Generic name/category: ophthalmology
Company: Abbott Medical Optics
Country/Market: USA, North America
Indication(s)/use: Corporate communications
Target: Healthcare Professionals (HCP) / Trade
Publication: Ophtalmology Times June 2009