Archive for the ‘exercise’ tag

MyAlli and Alli Circles Community SM

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normal_MyAlli-HomePage-USA-2009

MyAlli.com is a web portal for people that are either taking Alli, about to start taking it or just thinking about it and wanting to know more. The site has three main sections… More on AdPharm.net

Brand name: Alli
Generic name/category: Orlistat, Antiobesity drugs, Lactones
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Obesity
Target: Consumers (DTC)
Tagline: Success starts here
Medium: Internet
Size/duration: Website / Social Media
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Know my bones Website

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Microsite

Microsite

Educational site about osteoporosis from Amgen. The site has substantial quantities of patient education materials:
- Information about Osteoporosis
- Know my bones program – which sends new information directly to people once enrolled.
- Talk to your doctor – which is a printable list of questions to bring to their healthcare professional
- Quiz to test people’s knowledge about osteoporosis
- FAQ
- etc…

Visit Know my bones.

Brand name: Know my bones

Generic name/category: Patient education website
Company: Amgen
Country/Market: USA, North America
Indication(s)/use: Osteoporosis
Target: Consumers (DTC)
Tagline: Know my bones
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

Ads for osteoporosis treatments on AdPharm

More ads from Amgen

Accu-Chek Aviva Nano

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Fuel up for exercise
1. Eat one to four hours before exercise for extra energy, and drink fluids to prevent hunger.
2. Use carbohydrates and protein to help muscles recover after exercise.
3. Stay hydrated.

Your child and diabetes
Food and activity are a big part of most special occasions and can make you anxious about your child’s diabetes…

Brand name: Accu-Chek Aviva Nano
Generic name/category: blood glucose monitor
Company: [url=]Roche Diagnostics[/url]
Country/Market: Canada, North America
Indication(s)/use: Diabetes
Target: Consumers (DTC)
Publication: The Health Journal Spring 2009

To see all of this brand’s ads on AdPharm, click here

Flector Patch

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For the topical treatment of acute pain due to minor strains, sprains, and contusions.
NSAID power that targets the site of acute pain

Brand name: Flector Patch
Generic name/category: diclofenac, non-steroidal anti-inflammatory drug (NSAID)
Company: King Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: topical treatment of acute pain
Target: Healthcare Professionals (HCP)
Tagline: NSAID power that targets the site of acute pain
Publication: Drug Topics June 2009

To see all of the ads from this campaign, click here

Portugal Ministry of health

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Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher

Brand name: Ministry of health
Generic name/category: Public Service
Company: Ministry of health
Country/Market: Portugal, Europe
Indication(s)/use: awareness
Target: Consumers (DTC)
Tagline: Sedentary people can’t run away from diseases. Exercise.
Publication: 2009