In a restaurant setting, a man and a woman are on their first date. They are just finishing their meal.
[Woman] I had a good time.
[Man] Let me get this.
[Woman] Oh thank you.

The man reaches for his wallet and a small square condom-like envelope fall on the table. IN fact, it’s an Alka-Seltzer packaging.
[Woman] What kind of girl do you think I am exactly?

[Voice-over] Having a big night? Alka-Seltzer is the speedy way to relieve indigestion, heartburn and headache.

The woman picks-up the Alka-Seltzer and looks at the man is a sassy way.
[Woman] Desert?

Brand name: Alka-Seltzer
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Speedy relief.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here