Glow-in-the-dark bateria is a new innovation from CURB, a company specializing in “natural media” (see other post here for their “clean” advertising). This time, they’ve come up with this new thing consisting of harmless bacteria that lights up in the dark when placed on any surface.

This would be perfect for an event involving biochemists, healthcare professionals or pharmaceutical executives…

In their own words:

“The glow is a natural reaction of the bacteria and no chemicals are used to create the fluorescent effect. The intense glow which can last anywhere from a day to a week will and bespoke designs can be created from any artwork supplied.”

Curb have offices in the UK, UAE and France.

Click here for more details on the Curb website.

Archives Of Family Medicine – November 1992

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Visine dry eye relief

About the marketing effort
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red.

Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.

Visine is a brand of eye drops produced by Johnson & Johnson. Johnson & Johnson acquired Visine, along with Pfizer’s entire consumer healthcare portfolio, in December 2006.

The active ingredients in the original Visine formulation are potassium chloride and tetrahydrozoline hydrochloride which is a vasoconstrictor, and therefore constricts the eye’s superficial blood vessels to “get the red out”, as claimed in Johnson & Johnson’s advertising.

More on Wikipedia

Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles

Brand name: Visine
Generic name/category: potassium chloride and tetrahydrozoline hydrochloride, ophtalmology
Company: Johnson & Johnson
Country/Market: Australia, Oceania
Indication(s)/use: Dry Eye
Target: Consumers (DTC)
Tagline: Visine dry eye relief
Medium: commando marketing / guerrilla marketing
Size/duration: Decal, sidewalks
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here

Strong bones

Agency: Saatchi & Saatchi Mumbai
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva

Brand name: Calcium Sandoz
Generic name/category: Calcium
Company: Novartis
Country/Market: India, Asia
Indication(s)/use: Strengthening bones, osteoporosis
Target: Consumers (DTC)
Tagline: Strong bones
Medium: Print ad
Size/duration: Outdoors
Publication/Aired: 2009
6 views
Aug 11, 2009

Visit AdPharm.net for more pharmaceutical ads

Pimple climbing
Clearex – acne treatment gel

The Challenge
To expose the target audience, teenagers during their summer break to Clearex acne treatment gel in a surprising and unexpected way.

The creative solution
A poster 5 meter tall featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion we rearranged the climbing grips, placing them where pimples usually appear on the face.

The result
Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple “up-close and personal”.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Producer: Hagai Ramati
Photographer: Menachem Reiss

Brand name: Clearex
Generic name/category: acne treatment gel, dermatology
Country/Market: Israel, Asia
Indication(s)/use: Acne
Target: Consumers (DTC)
Publication: August 2009

ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums – exactly where visitors would expect to see manifestations of true beauty.

Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors/Creative Directors: Dr. Stephan Vogel and Christian Mommertz
Copywriters: Sabina Hesse and Albert S. Chan
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse and Albert S. Chan
Painter: Remus Grecu
Photographer: Jo Bacherl
Art Buyer: Valerie Opitz

Generic name/category: Disease awareness, Public service
Company: National Association of Anorexia Nervosa and Associated Disorders (ANAD)
Country/Market: Germany, Europe
Indication(s)/use: Anorexia
Target: Consumers (DTC)
Publication: 2009