In the treatment of tinea pedis
Designed to stay under

Sertaconazole nitrate:
Reservoir effect-retained in stratum corneum for up to 48 hours.
Proven fungicidal action.
Anti-inflammatory properties enhance symptom relief.

Brand name: Ertaczo
Generic name/category: Sertaconazole nitrate, Antifungals
Company: Ortho Dermatologics, division of Ortho-McNeil-Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: interdigital tinea pedis
Target: Healthcare Professionals (HCP)
Tagline: Antifungal staying power
Medium: Print ad
Size/duration: single-page
Publication/Aired: Journal Of Clinical And Aesthetic Dermatology – February 2009

The FDA issued an untitled letter to J&J for a journal ad for its athlete’s foot treatment Ertaczo Cream, saying the ad omits key risk info, broadens the indication and overhypes efficacy.

See original here:
DDMAC slaps J&J journal ad, Pedinol mailer

All because of you

Evolence Ertaczo Renova Biafine Retin-A Micro…

You do more than improve how patients see themselves; you change how they approach the world. That’s a big responsibility. Ortho Dermatologics is here to help – bringing you proven therapies that support your expertise and help strengthen patient trust. And like you, we want patients coming back – for all the right reasons. Learn more at www.orthodermatologics.com

Brand name: Evolence Ertaczo Renova Biafine and Retin-A Micro
Generic name/category: corporate awareness, dermatology
Company: Ortho Dermatologics
Country/Market: USA, North America
Indication(s)/use: information
Target: Healthcare Professionals (HCP) Trade
Tagline: All because of you
Publication: Dermatology Times May 2009

To see all of this brand’s ads, click here

Tinea pedis gets kicked around
It’s here, there and everywhere
www.thefungallink.com

Sertaconazole nitrate (Ertaczo) is an antifungal medication of the imidazole class. It is available as a cream to treat skin infections such as athlete’s foot. – Wikipedia

Agency: BrandKarma
RXClub 2008 Award of Excellence