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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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TV commercial

[Man speaking on camera]
Redecorating was ruining our lives. Seasonal themes. My wife’s intuitive color palettes… Feng shui…
So I tried Viagra, and my redecorating practically disappeared.

[Super]
Talk to your doctor
Viagra.ca

Agency: Taxi Canada

Brand name: Viagra
Generic name/category: Sildenafil citrate, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Talk to your doctor
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2009

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The important GPs in my life

I may have been known as fearless, but it still took courage to talk to my doctor about my ED. I’m not alone, 1 in 2 men over 50 suffer from erection difficulties. Don’t be embarrassed, say to your doctor ‘I need 10 minutes to talk’

‘The person who made the greatest impression on my life was the doctor who sorted my erection difficulties in 10 minutes’
Sir Stirling Moss, O.B.E.

1 in 2 men over 50 suffer from erection difficulties. Don’t be embarrassed, say to your doctor ‘I need 10 minutes to talk’

Erectile dysfunction (ED or “male impotence”) is a sexual dysfunction characterized by the inability to develop or maintain an erection of the penis sufficient for satisfactory sexual performance.

An erection occurs as a hydraulic effect due to blood entering and being retained in sponge-like bodies within the penis. The process is most often initiated as a result of sexual arousal, when signals are transmitted from the brain to nerves in the pelvis. Erectile dysfunction is indicated when an erection is consistently difficult or impossible to produce, despite arousal. There are various and often multiple underlying causes, some of which are treatable medical conditions. The most important organic causes are cardiovascular disease and diabetes, neurological problems (for example, trauma from prostatectomy surgery), hormonal insufficiencies (hypogonadism) and drug side effects. It is important to realize that erectile dysfunction can signal underlying risk for cardiovascular disease.

More on Wikipedia

Agency: Langland

Brand name: Sorted in 10
Generic name/category: vardenafil
Company: Bayer
Country/Market: UK, Europe
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: SortED in 10

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Pool boy (man), mailman and milkman

Sildenafil citrate, sold as Viagra, Revatio and under various other trade names, is a drug used to treat erectile dysfunction and pulmonary arterial hypertension (PAH). It was developed and is being marketed by the pharmaceutical company Pfizer. It acts by inhibiting cGMP specific phosphodiesterase type 5, an enzyme that regulates blood flow in the penis. Since becoming available in 1998, sildenafil has been the prime treatment for erectile dysfunction.

More on Wikipedia

Agency: Ogilvy
Creative Director: Fran Luckin
Art Director: Mike Groenewald
Copywriter: Catherine Conradie
Photographer: David Prior
Illustrator: Mike Groenewald
Typographer: Mike Groenewald

Brand name: Viagra
Generic name/category: Sildenafil
Company: Pfizer
Country/Market: South Africa, Africa
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Publication: 2009

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Agency: Taxi
Principal, Creative Director: Steve Mykolyn
Executive Creative Director: Darren Clarke
Creative Director and Copywriter: Stefan Wegner, Nathan Monteith
Director: The Perlorian Brothers
Post-production: School Editing
2009

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Brief: In Korea, direct-to-consumer advertising of prescription drugs on TV is not allowed. So Pfizer Korea wanted to find fresh ways to reach its prospective customers and raise brand awareness

Solution: In order to raise brand awareness, two types of gift fans were designed. They were printed with images of an old man and an overweight man who are very happy to reclaim their manhood. These fans were mailed out to the urology doctors as promotion gifts.

Agency: Cheil Worldwide, Seoul, Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter / Illustrator: Jeonghun Yoo
Graphic design: Bom communications
2008

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An old couple in a car arrive at their apartment, move up to their bedroom and while they are moving, they age backwards, from mature to a young, new couple.

Sildenafil citrate, sold as Viagra, Revatio and under various other trade names, is a drug used to treat erectile dysfunction and pulmonary arterial hypertension (PAH). It was developed and is being marketed by the pharmaceutical company Pfizer. It acts by inhibiting cGMP specific phosphodiesterase type 5, an enzyme that regulates blood flow in the penis. Since becoming available in 1998, sildenafil has been the prime treatment for erectile dysfunction; its primary competitors on the market are tadalafil (Cialis) and vardenafil (Levitra). – Wikipedia

Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors: Cristian Rocha, Fernando Carrera
Art Directors: Santiago Chaumont, Álvaro Zunini, Cristian Rocha, Fernando Carrera
Copywriters: Cristian Rocha, Fernando Carrera, Álvaro Zunini, Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
2009

Viagra ads on AdPharm