Read the rest of this entry »

Here’s a nicely written ad for Quintiles as seen in the latest PharmaVoice edition. It has a nice rhythm to it from the onset. Nicely done.

Original image available on AdPharm.net – (2949 x 1800 pixels)

The new health is the rapidly morphing world of biopharma.

In a world of genome mapping and supercomputers, The New Health has enormous potential.

In a world of rising costs and changing regulations, The New Health faces confounding obstacles.

The destination is a worthy one: turning healthy ideas into healthy people. But the journey is harder now. It calls for new efficiencies, faster outcomes, new sources of capital, smarter ways of assessing risk, global ways of executing.

The New Health needs a new kind of ally.

Call us. With 27 years of experience and capabilities in clinical, commercial, consulting and capital, we’re uniquely positioned to help you navigate risk and seize opportunity in the New Health. See how at www.quitines.com/newhealth

Brand name: Quintiles
Generic name/category: Corporate communications
Company: Quintiles
Country/Market: USA, North America
Indication(s)/use: consultation in clinical, commercial and capital
Target: Trade
Tagline: Navigating the new health
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: PharmaVoice – February 2010

To see all of this brand’s ads on AdPharm, click here

From the gallery

Original image available on AdPharm.net – (2542 x 1800 pixels)

Join the MyBoniva Program and get one month of Boniva free!
I wanted to stop my cone loss. But I did more. I reversed it with Boniva.
MyBoniva is a free program that delivers ideas and support that can help women manage their osteoporosis.

You’ll get:

• One month of Boniva free
• Helpful monthly reminders to take your Boniva delivered by phone, e-mail, or mail
• Updates from Sally Field
• Quarterly newsletters filled with valuable information.

Did you know osteoporosis runs in families? My mother and I both have it. I tried to keep my bones strong, but it wasn’t enough. Now once-monthly Boniva is helping to do more. Studies show, after a year on Boniva, 9 out of 10 women stopped and reversed their bone loss.

Boniva is a prescription medication to treat and prevent postmenopausal osteoporosis.

Ask your doctor if Boniva is right for you.

Enroll today. Call 1-800-240-5977 or visit Bonivafreetrial.com and try Boniva free.

Brand name: Boniva
Generic name/category: ibandronate sodium
Company: Genentech and GlaxoSmithKline
Country/Market: USA, North America
Indication(s)/use: help stop and reverse bone loss in osteoporosis
Target: Consumers (DTC)
Tagline: Help stop and reverse bone loss
Medium: Print ad
Size/duration: One and a half page
Publication/Aired: Prevention – March 2010

To see all of this brand’s ads on AdPharm, click here

Click here to see all Boniva ads on AdPharm

This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.

This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.

Click here to see this ad full-sized and publication details on AdPharm

Read the rest of this entry »

Click on image to view the full-size version as seen on AdPharm.

The latest shape in NSAID therapy
For inflammation and pain after cataract surgery

The ketorolac molecule enhanced, the NSAID advanced.
Optimal outcomes, enhanced patient comfort, and simple BID dosing.

Brand name: Acuvail
Generic name/category: ketorolac tromethamine ophthalmic solution, nonsteroidal anti-inflammatory drugs (NSAIDs) for ophthalmic use
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: pain and inflammation following cataract surgery
Target: Healthcare Professionals (HCP)
Tagline: Your Next NSAID
Medium: print ad
Size/duration: Single-page
Publication/Aired: Ophtalmology Times – January 2010

To see all of this brand’s ads on AdPharm, click here

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Fibromyalgia

pDPN and PHN

Pfizer just released a new print campaign aimed at Healthcare profesionals in US magazines. To date, two ads have been seen: the first is for pDPN and PHN and the second is for Fibromyalgia, both ads are four-pages plus prescribing information.

To see the ads from this campaign in larger format on AdPharm, click here

Brand name: Lyrica
Generic name/category: Pregabalin, anticonvulsant
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Painful Diabetic Nerve Pain (pDPN) and Diabetic Peripheral Neuropathy (DPN); and Fibromyalgia
Target: Healthcare Professionals (HCP)
Tagline: Relief can start here
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: American Family Physician – December 2009

To see all of this brand’s ads on AdPharm, click here

These ads and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

Click here to see other executions from this campaign.

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.