Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Children calling their mothers from the child monitor, from outside the window, from an aisle in the grocery store, from the pool, over the phone… where ever they are, they look towards the voice that calls for help like all mothers would do.

[Voice-over]
Et maman, elle appelle qui quand elle a besoin qu’on prenne soin d’elle?
Proxim. Notre nature à nous, c’est de prendre soin de vous.
[Super]
Proxim. Plus de 260 professionels de la santé

[Voice-over]
And mother, who does she call when she needs pampering?
Proxim. Our nature is to take care of you.
[Super]
Over 260 Healthcare professionals

Agency: Bleublancrouge
Executive Creative Director: Gaëtan Namouric
Creative Team: Maxime Paiement and Frédéric Roux
Agency Producer: Lisa Arduini
Production HouseFilms Traffik – Michel David
Director: Matthieu Mantovani
Postproduction: Technicolor
Sound: Audio Z – Tintin

Generic name/category: retail pharmacy chain
Company: Proxim
Country/Market: Canada, North America
Indication(s)/use: healthcare providers
Target: Consumers (DTC)
Tagline:
Plus de 260 professionels de la santé
Over 260 Healthcare professionals
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Click on image to view commercial

Growing Old

A family is gathered around a woman’s deathbed in a hospital.

[Supers]
More women should die of old age.
The Breast Cancer Research Trust.
The sooner we get donations, the sooner well find a cure.

curebreastcancer.org.nz

Agency: Y&R Auckland
Creative Director: Vaughn Davis
Art Director: Wendy Lawn
Copywriter: Steve McCabe
Director: Gaysorn Thavat
Producer: Zoe Yendel
Production Company: Robbers Dog Films

Generic name/category: Disease awareness, fundraiser
Company: New Zealand Breast Cancer Research Trust
Country/Market: New Zealand, Oceania
Indication(s)/use: Non-profit organization
Target: Consumers (DTC)
Tagline: More women should die of old age.
Publication: 2009

Here’s a really nice TV commercial from Allard Johnson Communications for the Société Parkinson de la région de Québec (Parkinson Society, Quebec Region). It’s a pro-bono project and they managed to produce a very touching ad which really brings the message home.

Click on image to view the commercial

Société Parkinson de la région de Québec Parkinson’s disease, it is not necessarily what you think.
Breaking the myths. Learn about the real symptoms.
Parkinson Society, Quebec Region
sprq.ca

La maladie de Parkinson, ce n’est pas nécessairement ce que l’on pense.
Brisons les mythes. Renseignez-vous sur les vrais symptômes.
Société Parkinson Région de Québec

Agence: Allard Johnson Communications
VP Creative Director: Luc Perreault
Art Director: Annie Méthot
Copywriter: Caroline Barrette
Agency Producer: Mélanie Duguay
Director: Francis Leclerc
Music: Patrick Lavoie
Production House: 6 degrés
Postproduction: Bureau de Post
2009

Via AMPQ.com

More Parkinson’s ads on AdPharm

Like the first time

Click on image to view commercial.

Change.
An old couple in a car arrive at their apartment, move up to their bedroom and while they are moving, they age backwards, from mature to a young, new couple.

Sildenafil citrate, sold as Viagra, Revatio and under various other trade names, is a drug used to treat erectile dysfunction and pulmonary arterial hypertension (PAH). It was developed and is being marketed by the pharmaceutical company Pfizer. It acts by inhibiting cGMP specific phosphodiesterase type 5, an enzyme that regulates blood flow in the penis. Since becoming available in 1998, sildenafil has been the prime treatment for erectile dysfunction; its primary competitors on the market are tadalafil (Cialis) and vardenafil (Levitra). – Wikipedia

Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors: Cristian Rocha, Fernando Carrera
Art Directors: Santiago Chaumont, Álvaro Zunini, Cristian Rocha, Fernando Carrera
Copywriters: Cristian Rocha, Fernando Carrera, Álvaro Zunini, Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
2009

Viagra ads on AdPharm