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Save tissue for tears

Agency: Saatchi & Saatchi Switzerland
Art Director: Lisa Mcleod
Copywriter: Maureen Mccabe
Illustrator: Lisa Mcleod / Maureen Mccabe and Mitchell Gray
Photographer: Benjamin Chelly and Nicolas Lieber

Brand name: Otrivin
Generic name/category: Xylometazoline, Nasal decongestant
Company: Novartis Consumer Health
Country/Market: Switzerland, Europe
Indication(s)/use: Nasal congestion
Target: Consumers (DTC)
Tagline: Save tissue for tears
Publication: June 2009
Source: Coloribus

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