Archive for the ‘Education’ tag

Plavix for PAD

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I have poor leg circulation

And I have a good reason to try to reduce the risk of heart attack or stroke that comes with it.

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Medical Anatomy App for the iPhone

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3D4medical.com were first known for their stunning 3D-rendered medical illustrations and animations of the human body and its internal parts. As a matter of fact, they’ve been at the top of our own list of medical stock agencies for a while now.

In September 2009, they started releasing high-end learning and reference applications of the human anatomy. Here are some of the specific features listed on the Apple App Store:

  • No internet connection required
  • Ability to zoom in and identify any muscle of the head and neck (for the Muscle Head and Neck System App)
  • Ability to rotate the bone or region for anterior, lateral, posterior and medical views, inferior views are available where approriate
  • High-quality 3-D images
  • An index for finding any muscle
  • and there’s also a quiz to test yourself

Screen shots of the Muscle and Neck System App

AnatomyScreen01 AnatomyScreen02 AnatomyScreen03 AnatomyScreen04 AnatomyScreen05

This is a great reference for medical professionals and healthcare communicators alike. At publication time, there were 7 Apps available in the store and more to come. One is free, but not for long so hurry up and get that first one free and you’ll see why you’ll want to other ones as well!

3Dappstore

App description on 3D4medical website

Toviaz for OAB

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thumb_Toviaz-ReadersDigest-Oct2009

If you can draw a map to every bathroom in town…

Today is the day to talk to your doctor about overactive bladder and Toviaz – a pill that comes with a plan

A pill for overactive bladder that comes with a plan

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Toviaz – mosaic

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Now, a pill that comes with a plan.
Get the full picture in OAB care

Toviaz is indicated for the treatment of overactive bladder with symptoms of urge urinary incontinence, urgency, and frequency

Fesoterodine (INN, brand name Toviaz) is an antimuscarinic drug developed by Schwarz Pharma AG to treat overactive bladder syndrome. It was approved by the European Medicines Agency in April 2007 and was approved by the US Food and Drug Administration on October 31, 2008.

Fesoterodine is a prodrug. It is broken down into its active metabolite, 5-hydroxymethyl tolterodine, by plasma esterases.

More on Wikipedia

Brand name: Toviaz
Generic name/category: Fesoterodine, Muscarinic antagonists, Prodrugs
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive bladder OAB
Target: Healthcare Professionals (HCP)
Tagline: Get the full picture in OAB care
Medium: Print ad
Size/duration: single-page
Publication/Aired: Urology Times – September 2009

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Sep 07, 2009

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