There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Prevention – October 2009

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Opipramol (Insidon, Pramolan) is a psychoactive drug widely used as an anxiolytic and antidepressant in Germany. Although it is a member of the tricyclic antidepressants (TCAs), opipramol's primary mechanism of action is much different in comparison. Most TCAs act as reuptake inhibitors, but opipramol does not, and instead acts as a sigma receptor agonist, among other properties.

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Brand name: Sympramol
Generic name/category: Opipramol, Anxiolytics, Tricyclic antidepressants
Company: Symphar
Country/Market: Poland, Europe
Indication(s)/use: Depression and Anxiety
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: single-page
Publication/Aired: Gazeta Farmaceutyczna – September 2009

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Sep 09, 2009

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Fast-working laxative

Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head/Art Director: raylin valles
Creative Group Head/Art Director: Jagit Singh
Copywriter: Emmanuel Upputuru

Brand name: Kennel1 Laxative
Generic name/category: Laxative
Company: Kennel1
Country/Market: India, Asia
Indication(s)/use: Constipation
Target: Consumers (DTC)
Tagline: Fast-working laxative
Publication: 2009

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Similar strategies, same strong branding…

Click on images to view the commercials.

In the U.S. with Jamie Lee Curtis
2007	2008
In the U.K. with the “Activia Challenge”
2008
In Canada with the dancing belly
2008	2009

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The UK’s most widely prescribed oral acne antibiotic
Because they rarely have an empty stomach

We keep it simple. One capsule, once a day. Food no problem.

Lymecycline is a tetracycline broad-spectrum antibiotic marketed by the pharmeceutical company Galderma. It is approximately 5000 times more soluble than tetracycline base and is unique amongst tetracyclines in that it is absorbed by the “active transport” process across the intestinal wall, making use of the same fast and efficient mechanism by which carbohydrates are absorbed.

The greater absorption of Lymecycline allows for lower dosages to be used; the standard dose of 408 mg is equivalent to 300 mg tetracycline base, and in its action to 500 mg tetracycline hydrochloride. Lymecycline, unlike tetracycline hydrochloride, is soluble at all physiological pH values.

Lymecycline, like other Tetracyclines, is used to treat a range of infections. Its better absorption profile makes it preferable to tetracycline for moderately severe acne and typically prescribed for 8 weeks at a time, but alternatives should be sought if no improvement occurs by 3 months. It is also used to treat in the case of acne being present.

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Agency: Life Healthcare

Brand name: Tetralysal
Generic name/category: Lymecycline
Company: Galderma
Country/Market: UK, Europe
Indication(s)/use: Acne
Target: Healthcare Professionals (HCP)
Tagline: A teen-friendly acne antibiotic

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What heals me?
A beautiful afternoon. Time with friends.
And, for acid reflux damage, my nexium.

Ask your doctor about Nexium, the healing purple pill.

Visit www.purplepill.com/heal or call 1-877-56-NEXIUM

Esomeprazole Esomeprazole (pronounced /?so??m?pr?zo?l/) is a proton pump inhibitor (brand names Sompraz, Zoleri, Nexium, Lucen, Esopral; Axagon in Italy, Nexiam in Belgium) developed and marketed by AstraZeneca which is used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome. Esomeprazole is the S-enantiomer of omeprazole (marketed as Losec/Prilosec), and AstraZeneca claims improved efficacy of this single enantiomer product over the racemic mixture of omeprazole. However, this greater efficacy has been disputed, with some claiming it offers no benefit from its older form. (see below). Esomeprazole was the third biggest selling pharmaceutical drug in the world for 2005, totaling US$ 5.7 billion in sales.

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Brand name: Nexium
Generic name/category: Esomeprazole
Company: AstraZeneca
Country/Market: USA
Indication(s)/use: reduction of gastric acid, reflux esophagitis, heartburn, etc
Target: Consumers (DTC)
Tagline: The healing purple pill
Publication: Reader’s Digest June 2009
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