Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

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Finally, a real alternative to pesticide lice treatments.
Now you can recommend LiceMD to moms concerned about pesticides.

Brand name: Brand
Generic name/category: Pesticide-free lice and Egg treatment, dermatology
Company: Combe Incorporated
Country/Market: USA, North America
Indication(s)/use: Lice, eggs and nits
Target: Healthcare Professionals (HCP)
Tagline: Goodbye Lice. Goodbye Pesticides.
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Drug Topics – August 2009

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Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

Reader’s Digest – December 2009/January 2010

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Reader’s Digest – December 2009/January 2010

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visit the site: patientslikeme.com

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This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Description: A man talks on-screen about the dangers of high cholesterol that may cause plaque buildup. He then invites viewers to visit Arterytour.com to get additional information via their interactive online tour. Arterytour.com is a comprehensive sales-pitch site for Crestor. Whats new about this site is that it uses a form of augmented reality to educate people about high cholesterol and plaque buildup.

Click here to visit the site.

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Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Consumer (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication: 2009

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From Wikipedia:
Rosuvastatin is a member of the drug class of statins, used to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Shionogi developed the product and the pharmaceutical company AstraZeneca markets it as Crestor.

Rosuvastatin is approved for the treatment of high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia).

As of 2004, rosuvastatin had been approved in 154 countries and launched in 56. Approval in the United States by the FDA came on August 12, 2003.

More on Wikipedia

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