To be with my mates, to be part of the crowd, to be myself

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This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

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This GSK site in the UK is primarily an informal site on GSK drugs, what they do, and with quick access to the treatments’ patient information. There’s also a section to report adverse events.

Description of the site from GSK: This site is intended for the UK public only. It is designed to provide easy access to information about GSK UK products and their disease areas. The aim is to provide straightforward information on our products. Links are provided to the relevant support web sites to aid you in your search for information.

Public site
Entry page > Public home > Public sample drug information page > Public Adverse events reporting page

Healthcare professional site
Entry page > HCP home > HCP sample drug information page > HCP Adverse events reporting page

Click here to visit the site

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The longer a child with autism goes without help, the harder they are to reach.

Agency: CHI & Partners, London, UK
Creative Director: Ewan Paterson
Creative team: Alan Cinnamond and Sandy Cinnamond
Photographer: Tim McPherson
Typographer and Designer: Craig Ward

Brand name: Talk about autism
Generic name/category: public service, disease awareness
Brand name: Treehouse
Country/Market: UK, Europe
Indication(s)/use: autism
Target: Consumers (DTC)
Tagline: The longer a child with autism goes without help, the harder they are to reach.
Medium: Print ad
Size/duration: double-page spread, poster
Publication/Aired: August 2009

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Sep 04, 2009

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