Archive for the ‘DTC’ tag
Boniva – myBoniva
From the gallery
Original image available on AdPharm.net – (2542 x 1800 pixels)
Join the MyBoniva Program and get one month of Boniva free!
I wanted to stop my cone loss. But I did more. I reversed it with Boniva.
MyBoniva is a free program that delivers ideas and support that can help women manage their osteoporosis.
You’ll get:
- One month of Boniva free
- Helpful monthly reminders to take your Boniva delivered by phone, e-mail, or mail
- Updates from Sally Field
- Quarterly newsletters filled with valuable information.
Did you know osteoporosis runs in families? My mother and I both have it. I tried to keep my bones strong, but it wasn’t enough. Now once-monthly Boniva is helping to do more. Studies show, after a year on Boniva, 9 out of 10 women stopped and reversed their bone loss.
Boniva is a prescription medication to treat and prevent postmenopausal osteoporosis.
Ask your doctor if Boniva is right for you.
Enroll today. Call 1-800-240-5977 or visit Bonivafreetrial.com and try Boniva free.
Brand name: Boniva
Generic name/category: ibandronate sodium
Company: Genentech and GlaxoSmithKline
Country/Market: USA, North America
Indication(s)/use: help stop and reverse bone loss in osteoporosis
Target: Consumers (DTC)
Tagline: Help stop and reverse bone loss
Medium: Print ad
Size/duration: One and a half page
Publication/Aired: Prevention – March 2010
To see all of this brand’s ads on AdPharm, click here
Click here to see all Boniva ads on AdPharm
This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.
Growth in new categories
While the traditional definition of DTC advertising is for pills, inhalers, devices and injections to treat medical condition or illness; the growth drivers may come from other DTC categories. One of the major growth areas will be in aesthetic products. A new report from Global Markets Direct predicts solid annual growth from cosmetic procedures forecast at 6.5% per year through 2016.
Read this story on DTC perspectives
Seroquel XR – the talk of Twitterverse
This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.
Click here to see this ad full-sized and publication details on AdPharm
An Olympic celebrity in Vicks NuQuil campaign
Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.
Click here to see other executions from this campaign.
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
A funny condom ad before the week-end
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Association Québécoise de la fibrose kystique
Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.
Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.
[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.
the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.
Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca
Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Betaferon – part of the crowd
To be with my mates, to be part of the crowd, to be myself
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
