Microsite

Consumer microsite with lots of sections. You can view the current TV commercials and print ads and there’s also three main “rooms” to visit: the reaction room, the arousal lab and the supply closet.
It’s all playful and done with humor.

Click here to access the K-Y Intense Micro-site.

Agency: Mother New York & Grow Interactive

Brand name: K-Y Intense Micro-site
Generic name/category: water-soluble personal lubricant
Company: McNeil-PPC / Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: lubrication
Target: Consumers (DTC)
Tagline: Science can be such a turn on
Medium: Internet commercial
Size/duration: microsite
Publication/Aired: 2009

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For effective treatment of eczema and dry skin…
Reach for Cetraben

Feel the difference in mild to moderate eczema and dry skin.

To see these ads in full size on AdPharm, click here.

Brand name: Cetraben
Generic name/category: white soft paraffin and liquid paraffin with water
Company: Genus Pharmaceuticals
Country/Market: UK, Europe
Indication(s)/use: Mild-to-moderate eczema and dry skin
Target: Healthcare Professionals (HCP)
Tagline: white soft paraffin, light liquid paraffin
Medium: Print ad
Size/duration single page

Be hands on.

Moisturizing during and between flare-ups is the #1 advice given by dermatologists.

Brand name: Spectro EczemaCare
Generic name/category: Moisturizing Cream, Dermatology
Company: GlaxoSmithKline (GSK)
Country/Market: Canada, North America
Indication(s)/use: Eczema
Target: Consumers (DTC)
Publication: The Health Journal Spring 2009

Deliver the efficacy of a midpotent corticosteroid without the associated long-term risks

There was no statistically significant difference in efficacy as measured by SCORAD between EpiCeram Emulsion and fluticasone propionate 0.05% cream at day 28.

Brand name: EpiCeram
Generic name/category: Skin Barrier Emulsion
Company: Promius Pharma
Country/Market: USA, North America
Indication(s)/use: Dry skin conditions, relief and management of burning and itching associated with various types of dermatoses
Target: Healthcare Professionals (HCP)
Tagline: Deliver the efficacy of a midpotent corticosteroid without the associated long-term risks
Publication: Dermatology Times May 2009

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