Archive for the ‘drugs’ tag
Fake Medicine – Hallway
Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK
Print ads
Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People
Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009
Ans this is the award-winning TV commercial from earlier in the year from the same campaign.
Click here to see all the campaign elements on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Charlie Kimball and Novo Nordisk
Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.
This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.
Click here to view the campaign details, full-size versions and links on AdPharm
Sandoz
Half-page 1:
[visual: Top 25 molécules génériques]
Le top 25, la top priorité.
Half-page 2:
[visual: Produits de source unique]
Produits de source unique–un seul appel suffit.
Full single-page ad:
[visual: Formulations et présentations complexes. Top 25 molécules génériques. Produits de source unique. Injectables]
Seule une entreprise novatrice peut en offrir autant.
Nous vous offrons à la fois formulations et présentations difficiles à produire, injectables, produits de source unique, en plus du deuxième plus riche portfolio au Canada.
Comment? Faisant partie dune entreprise mondiale, nous avons implanté de solides racines au Canada grâce à des installations à la fine pointe de la technologie et au savoir-faire de nos employés impliqués activement au niveau de la recherche et du développement.
[visual: Top 25 generic molecules]
The top 25, the top priority.
Half-page 2:
[visual: Products of a single source]
Products of single-source, one call is sufficient.
Single full-page ad:
[visual: Formulations and complex presentations. Top 25 generic molecules. Products of a single source. Injectables]
Only an innovative company can offer so much.
We offer both formulations and difficult to produce presentations, injectable, single source products, combined the second richest portfolio in Canada.
How? As part of a global company, we have established strong roots in Canada with facilities on the cutting edge of technology and know-how of our employees actively involved in research and development.
Generic name/category: Corporate communications
Company: Sandoz
Country/Market: Canada, North America
Indication(s)/use: Generics
Target: Healthcare Professionals (HCP) / Trade
Publication: L’Actualité Pharmaceutique May 2009
New Idea for a Pill Dispenser
From MedGadget
Yanko Design blog features an attractive new concept for a pill dispenser. With his device, the designer Steven Grech wants to improve patient compliance, by making medication taking a more regular and precise occurrence. Having multiple containers within each pill bottle, the system helps to take meds at proper times during the day. If not, the system would send an SMS message to the patient with a reminder.
For full story: http://www.medgadget.com/archives/2009/02/new_idea_for_a_pill_dispenser.html
Product website: http://www.yankodesign.com
Internet-connected pill reminder caps
From Springwise.com
No medicine can do its job if it’s not taken on the right schedule, yet only about half of people with chronic diseases adhere faithfully to their dosing regimen, according to the World Health Organization. Aimed at improving that statistic, GlowCaps are a line of electronic pill caps that use multiple means to ensure patients take their medicine when they should.
GlowCaps, which are from Cambridge, Mass.-based Vitality, fit on standard 20 dram medication vials and feature a small computer that illuminates the pill cap and plays a melody at medication time. To set up the basic GlowCap Solo, now available through Amazon for USD 29.95, users simply insert the included watch batteries at their daily dose time (the GlowCap Solo is designed just for once-a-day medications). Then, every day thereafter at that time, the GlowCap flashes a visual reminder to attract the user’s attention. If the bottle is not opened within an hour, the device periodically plays a short melody for another hour after that.
For the full story, click here. Product website: www.rxvitality.com.
