Archive for the ‘drops’ tag
Little Remedies family of products
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GenTeal for dry eye
Ride the wave of advanced hydration
GenTeal – immediate and lasting relief from dry eye
Features the unique GenAqua system for long-term corneal protection.

Brand name: GenTeal
Generic name/category: Lubricant eye gel and eye drops, ophtalmology
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: Relief of dry eye
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Hydrating relief
Publication: Ophtalmology Times June 2009
To see all of this brand’s ads, click here
Evamist print ad
To effectively reduce your hot flashes
Get relief in a mist with Evamist
Estradiol (E2 or 17?-estradiol) (also oestradiol) is a sex hormone. Mislabelled the “female” hormone, it is also present in males; it represents the major estrogen in humans. Estradiol has not only a critical impact on reproductive and sexual functioning, but also affects other organs including the bones.
Estradiol, like other steroids, is derived from cholesterol. After side chain cleavage and utilizing the delta-5 pathway or the delta-4 pathway androstenedione is the key intermediary. A fraction of the androstenedione is converted to testosterone, which in turn undergoes conversion to estradiol by an enzyme called aromatase. Alternatively, androstenedione is “aromatized” to estrone, which is subsequently converted to estradiol.
Family Doctor 2008





