Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Now approved
For acute and maintenance treatment of schizophrenia
Rethink the way you treat

New Once-Monthly Invega Sustenna

Brand name: Invega Sustenna
Generic name/category: paliperidone palmitate, atypical antipsychotic
Company: Janssen
Country/Market: USA, North America
Indication(s)/use: acute and maintenance treatment of schizophrenia in adults
Target: Healthcare Professionals (HCP)
Tagline: Rethink the way you treat
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: Psychiatric Services – November 2009

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Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

Click here to see all the campaign elements on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

For patients with life-threatening fungal infections
There's no time for a second chance

Voriconazole (VFEND, Pfizer) is a triazole antifungal medication that is generally used to treat serious, invasive fungal infections. These are generally seen in patients who are immunocompromised, and include invasive candidiasis, invasive aspergillosis, and certain emerging fungal infections.

More on Wikipedia

Brand name: Vfend
Generic name/category: Voriconazole, Antifungals, Triazoles
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: invasive fungal infections, candidiasis, aspergillosis, and certain emerging fungal infections.
Target: Healthcare Professionals (HCP)
Tagline: When it matters most
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 20, 2009

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1 views
Sep 17, 2009

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Click on image to view commercial

Growing Old

A family is gathered around a woman’s deathbed in a hospital.

[Supers]
More women should die of old age.
The Breast Cancer Research Trust.
The sooner we get donations, the sooner well find a cure.

curebreastcancer.org.nz

Agency: Y&R Auckland
Creative Director: Vaughn Davis
Art Director: Wendy Lawn
Copywriter: Steve McCabe
Director: Gaysorn Thavat
Producer: Zoe Yendel
Production Company: Robbers Dog Films

Generic name/category: Disease awareness, fundraiser
Company: New Zealand Breast Cancer Research Trust
Country/Market: New Zealand, Oceania
Indication(s)/use: Non-profit organization
Target: Consumers (DTC)
Tagline: More women should die of old age.
Publication: 2009

Screen shots

Supers:
Fortunately, they won’t remember.
Association France Alzheimer
www.francealzheimer.org

To view this TV commercial on AdsOfTheWorld, click here

Agency: Saatchi & Saatchi Paris France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Director: Nacho Gayan
Production Company: Stink

Brand name: France Alzheimer
Generic name/category: Public service, disease awareness
Country/Market: France, Europe
Indication(s)/use: Alzheimer’s disease (AD)
Target: Consumers (DTC)
Tagline: Fortunately, they won’t remember
Publication: April 2009

To view the commercial, click on image above.

“I’m not scared of the dark. I’m not scared of spiders. I’m not scared of clowns. I’m not scared of becky Taylor. I’m scared of mommy smoking. I’m scared of my momma dying.”
Over 2,000 people die every week in the UK from smoking related diseases.
Call 0800 88 44 11 now or press red

NHS
Smokefree

Agency: Miles Calcraft Briginshaw Duffy
Creative team: Jeremy Carr and Ken Hoggins
Director: Walter Stern
Production house: Academy Films
Director of photography: Marcel Zyskind
Producer: Lucy Gossage
Editor: Johnnie Scarlett

2009