2009
2 min. 38 seconds

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Soap opera’s come in many shapes and form. Here’s an 11-part internet-based soap on life in the pharmaceutical business.

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Created by Paul L. Mays and Torrance Hill

Heart attack symptoms awareness campaign

billboard/posters/postcards/text message reminders
Watch your own heart attack.
Sunday Aug 10th 9:17PM ITV1
The most important two minutes of TV you’ll ever see.

2minutes.org.uk

Problem: To build awareness of the variety of symptoms of a heart attack and prompt swift action to save the 245 people that die every day.

Solution: We invited people in the UK to ‘watch their own heart attack’. What they saw was a one-off two minute TV event, taking an entire ad break (media first). Invitations to watch were sent out on TV, posters, print, leaflets, SMS, beer mats, DM to doctors and PR.

Result: 6.5 million people watched the event. Viewing figures went up during ad break. 80% of target audience understood the variety of heart attack symptoms. Lives were saved.

Click on image below to view the TV Commercial Event

Agency: Grey
Chief Creative Officer: Jon Williams
Creatives: Damon Troth and Joanna Perry
Chief Strategy Officer: Neil Hourston
Producers: Rebecca Pople and Andrew Blackburn
Typographer: Mark Cakebread
Producer: Juliet Naylor (RSA)
Director: Brett Foraker RSA
Final Cut Editor: Adam Rudd
Sound: Rich Martin (Envy)

Brand name: Heart attack symptoms awareness campaign
Generic name/category: Disease awareness, cardiovascular
Company: British Heart Foundation
Country/Market: UK, Europe
Indication(s)/use: heart attack
Target: Consumers (DTC)
Tagline: Watch your own heart attack
Publication: 2009

Click on image above to view the commercial

Screenshots

A woman acts in a long and boring play.
[Super] BreatheRight. Anti snoring nasal strips.

Agency: CBGrey Paris
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Baptiste Thiery
Production Company: Stink
Director: Les Uns
Producer: Sylvaine Mella

Brand name: Breathe Right
Generic name/category: Nasal Strips
Company: GlaxoSmithKline GSK
Country/Market: France, Europe
Indication(s)/use: snoring, nasal congestion and deviated septum relief
Target: Consumers (DTC)
Tagline: BreatheRight. Anti snoring nasal strips.

Aujourd’hui, nous sommes passés au numérique à la satisfaction générale.

Radiologie numérique Philips. Aucun doute : nous voulions passer au numérique. Mais, nous ne savions pas vraiment comment procéder, ni quelle serait l’incidence d’un tel changement sur nos méthodes de travail…

Pour passer au numérique, contactez Philips. Tout simplement.

Today, we have gone digital to general praise.
Philips digital radiography. No doubt we wanted to go digital. But we did not really know how, or what would be the impact of such a change on how we work …
To switch to digital, contact Philips. Simply.

Generic name/category: Digital Radiology
Company: Philips
Country/Market: Canada, North America
Indication(s)/use: Medical Imaging and Diagnosis
Target: Healthcare Professionals (HCP) / Trade
Tagline: Sense and simplicity
Publication: Le Patient vol3 no1 Mars 2009

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