Agency: Barnes, Catmur & Friends Auckland, New Zealand
Photographer: Craig Owen

Brand name: Widex Hearing Aids
Generic name/category: hearing aids
Country/Market: New Zealand, Oceania
Indication(s)/use: hearing loss, deaf
Target: Consumers (DTC)
Tagline: Heard but not seen
Medium: Print ad
Size/duration double-page spread poster billboard
Publication/Aired: 2009

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Imagine this blistering rash along with stabbing pain
And you’ll have an idea of what it can be like to have shingles.

If you had chicken pox as a child, you could get shingles now.

The Chickenpox virus is still in your body. Zostavax is a vaccine that can help prevent shingles.

Before you get the shingles, ask about Zostavax.

Brand name: Zostavax
Generic name/category: Zoster Vaccine Live
Company: Merck
Country/Market: USA, North America
Indication(s)/use: herpes zoster (known as Shingles)
Target: Consumers (DTC)
Medium: Print ad
Size/duration double-page spread
Publication/Aired: US News And World August 2009

Zaditen defends eyes against allergy season.

Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge and Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer and Retoucher: Electric Art

Brand name: Zaditen
Generic name/category: Ketotifen fumarate, Antihistamine, ophthalmic solution
Country/Market: Australia, Oceania
Indication(s)/use: allergic conjunctivitis, or the itchy red eyes caused by allergies
Target: Consumers (DTC)
Tagline: Zaditen defends eyes against allergy season.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009
Source: Ads of the World

Perdida
Si pudieran ayudarse, no te lo pediríamos a ti.
Associacíon Grupo Ermita Alzheimer de Guatemala

Lost
If they could help, we wouldn’t have to ask you.

Agency: Wurmser Ogilvy & Mather, Guatemala
Creative Director: Ramiro Eduardo
Art Director/Photographer: Alex Barrera
Copywriters: Alex Barrera, Ramiro Eduardo

Generic name/category: public service, fund raising, disease awareness
Company: Associacíon Grupo Ermita Alzheimer de Guatemala
Country/Market: Guatemala, Central America
Indication(s)/use: Alzheimer’s Disease (AD)
Target: Consumers (DTC)
Tagline: Si pudieran ayudarse, no te lo pediríamos a ti.
If they could help, we wouldn’t have to ask you.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009

Because you’re in the business of moving mountains… we’re in the business of supporting you

Reimbursement issues, cash flow, vaccine schedules, and many other daily distractions–the practice of medicine clearly has its challenges. As specialists in vaccines, at sanofi pasteur, our commitment to you and your practice means we’re ready to help you overcome those challenges every day. Online vaccine ordering, practice and patient information, and inventory monitoring solutions are a few of the tools we offer to help you stay focused on disease prevention.

Greater together

Generic name/category: corporate ad, vaccines
Company: Sanofi Pasteur
Country/Market: USA, North America
Indication(s)/use: viral infections
Target: Healthcare Professionals (HCP)
Tagline: Greater together
Medium: Print ad
Size/duration double-page spread
Publication/Aired: Contemporary Pediatrics July 2009

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30 years ago, you didn’t know about high cholesterol and plaque buildup.

Fortunately now you do.

Over time, you’ve learned a thing or two. Now you know that high cholesterol is a major factor in the buildup of plaque in arteries…

Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Direct-to-Consumer (DTC)
Publication: US News And World August 2009

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To see all Crestor ads, click here

Fast-working laxative

Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head/Art Director: raylin valles
Creative Group Head/Art Director: Jagit Singh
Copywriter: Emmanuel Upputuru

Brand name: Kennel1 Laxative
Generic name/category: Laxative
Company: Kennel1
Country/Market: India, Asia
Indication(s)/use: Constipation
Target: Consumers (DTC)
Tagline: Fast-working laxative
Publication: 2009

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