More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.

website	Breathe TV commercial	Respirer TV commercial
Stay Healthy TV commercial	Rester en santé TV commercial	Be brave TV commercial
Courage TV commercial	Prescription package print ad	Remèdes print ad
Ingredients print ad

Creative agency: Zig
Website development: Klik

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

TV commercial

A woman sleeps in the living-room with the dog, in the kid’s short bed, in the bath because she snores.

[voice-over]
Vous avez oublié comme c’est bon de dormir avec votre partenaire?
Ne laissez pas les ronflements s’imiscer entre vous.
Doucenuit Anti-ronflements a une gamme de produits qui agissent toute la nuit pour vous aider.
Doucenuit, vivez enfin vos nuits en pleine harmonie.

[voice-over]
Have you forgotten how good it is to sleep with your partner?
Don’t let snoring come between you.
Doucenuit Anti-snoring has a family of products that can help you all night long.
Doucenuit, live your nights in full harmony.

Brand name: Doucenuit Anti-ronflement
Generic name/category: Family of snoring relief products
Company: Passion for life healthcare
Country/Market: France, Europe
Indication(s)/use: snoring
Target: Consumers (DTC)
Tagline: Doucenuit, vivez enfin vos nuits en pleine harmonie. – Doucenuit, live your nights in full harmony.
Medium: TV commercial
Size/duration: 20 seconds
Publication/Aired: 2009

6:32 a.m. Another moment to breathe

Another day to enjoy life with Zemaira.

Fast – The shortest infusion time
Pure – The only alpha-1 augmentation therapy approved by the FDA as highly purified
Convenient – Room-temperature storage
Supported – Extensive patient services

Brand name: Zemaira
Generic name/category: Alpha 1-proteinase inhibitor (Human), Human proteins, Acute phase proteins, Serine protease inhibitors
Company: CSL Behring
Country/Market: USA, North America
Indication(s)/use: chronic augmentation and maintenance therapy for adults with Alpha 1-proteinase inhibitor deficiency and emphysema
Target: Healthcare Professionals (HCP)
Tagline: Pure. And simple.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Chest – September 2009

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Greetings from Menopauseland!

Eventually, we all get here. Make it a wonderful place.

Save $2.00. Visit www.menopauseland.com/mr

Brand name: Estroven
Generic name/category: Soy, Black cohosh, vitamins and minerals
Company: Amerifit
Country/Market: USA, North America
Indication(s)/use: Loss of energy, Menopause
Target: Consumers (DTC)
Tagline: Greetings from Menopauseland!
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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We’ve shaved 45% off the price of Zoton Fastab

Same PPI but now at a lower price.

Brand name: Zoton Fastab
Generic name/category: Lansoprazole, Proton pump inhibitors, Benzimidazoles, Sulfoxides, Pyridines
Company: Takeda and Wyeth
Country/Market: UK, Europe
Indication(s)/use: Gastric acid, heart-burn
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

Why put up with constipation?

If you’re looking for an effective over-the-counter solution for occasional constipation, Lax-A-Day provides welcome relief by working with your body.

Brand name: Lax-A-Day
Generic name/category: laxative
Company: PendoPharm, a division of Pharmascience
Country/Market: Canada, North America
Indication(s)/use: constipation
Target: Consumers (DTC)
Medium: Print ad
Size/duration single-page
Publication/Aired: Maclean’s, August 3, 2009

To see all of this brand’s ads on AdPharm, click here

Fast-working laxative

Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head/Art Director: raylin valles
Creative Group Head/Art Director: Jagit Singh
Copywriter: Emmanuel Upputuru

Brand name: Kennel1 Laxative
Generic name/category: Laxative
Company: Kennel1
Country/Market: India, Asia
Indication(s)/use: Constipation
Target: Consumers (DTC)
Tagline: Fast-working laxative
Publication: 2009

To see all of this brand’s ads on AdPharm, click here