Ron Davis, Pharm.D.
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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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Barrier Surgical Gowns

New barrier surgical gowns.
Advanced flexibility that lets you perform to your personal best.

Brand name: Barrier
Generic name/category: Surgical gowns
Company: Mölnlycke Health Care
Country/Market: UK, Europe
Indication(s)/use: Surgery
Target: Healthcare Professionals (HCP) / Trade
Tagline: No compromise in security
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: 2009

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Access Granted.

Generic name/category: Service industry, corporate
Company: AmerisourceBergen
Country/Market: USA, North America
Indication(s)/use: Customer Relationship Management (CRM) and data management
Target: Trade
Tagline: Knowledge driven
Medium: Print ad
Size/duration: single-page
Publication/Aired: Pharmaceutical Executive – August 2009

Control acute agitation with Geodon for injection

In schizophrenia… Rapid improvement with low EPS

Ziprasidone (marketed as Geodon, Zeldox by Pfizer) was the fifth atypical antipsychotic to gain FDA approval (February 2001). In the United States, Ziprasidone is Food and Drug Administration (FDA) approved for the treatment of schizophrenia, and the intramuscular injection form of ziprasidone is approved for acute agitation in schizophrenic patients. Ziprasidone has also received approval for acute treatment of mania and mixed states associated with bipolar disorder. The brand name Geodon has been suggested to bring to mind the phrase 'down (don) to earth (geo)' referring to the goals of the medication.

The oral form of ziprasidone is the hydrochloride salt, ziprasidone hydrochloride. The intramuscular form, on the other hand, is the mesylate salt, ziprasidone mesylate trihydrate, and is provided as a lyophilized powder.

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Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotics
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Schizophrenia
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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2 views
Aug 23, 2009

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May your summer be splashing

Before diving into summer, remember to pack Hyland’s Earache Drops.
Recommended by Dr. Jim Sears trusted pediatrician

Pulsatilla 30c. The common name is “Wind Flower” and this botanical is included to relieve ear pain that is “worse at night”. Chamomilla 30c. The common name is “Chamomile” (like the tea.) This botanical, relieves the symptoms of restlessness or irritability. Sulphur 30C. This mineral relieves the symptoms of throbbing, pulsing pain in ears. Calcarea Carbonica 30C. Also a mineral, Calc Carb relieves the symptoms of ear pain with a burning sensation. Belladonna 30C. Commonly known as “Nightshade,” this botanical relieves the symptoms of fever and inflammation. Don’t worry about the toxicity of this medicine. It is true that Belladonna in its original state (much higher concentrations) can cause health problems, but when used homeopathically, the toxic components are highly diluted, and it is literally impossible to overdose on this product. Lycopodium 30C – The common name is ” Club Moss,” and this botanical is for relieving the symptoms of pain and congestion in ears.

More on Hyland’s Earache Website

Brand name: Hyland’s Earache
Generic name/category: Pulsatilla 30c, Chamomilla 30c, Sulphur 30C, Calcarea Carbonica 30C, Belladonna 30C, Lycopodium 30C, homeopathic
Company: Hyland’s
Country/Market: USA, North America
Indication(s)/use: Ear pain
Target: Consumers (DTC)
Tagline: 100% natural
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009

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