Archive for the ‘disease_awareness’ tag
Canadian Cancer Society – Fight tv commercial
2009
2 min. 38 seconds
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Missing Pieces – website
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Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.
All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.
Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009
The HealthPledge breast cancer prevention campaign
Make a pledge to live a healthier life to those you love. In honor of that pledge we are offering $99 mammograms.

Agency: Intermark Group, Birmingham, USA
Creative Director: Keith Otter
Art Director: Rob Hardison
Copywriter: Brent Davis
Photographer: Jason Wallace
Brand name: The HealthPledge
Generic name/category: disease screening, mammograms
Company: St. Vincent’s Health System
Country/Market: USA, North America
Indication(s)/use: Breast cancer, mammograms
Target: Consumers (DTC)
Tagline: The HealthPledge
Medium: Print ad
Size/duration: Single-page / Poster
Publication/Aired: October 2009
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Movember – Proposition video
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Movember – Alley video
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Movember – site
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Ligue Contre le cancer – Mime
Click here to see it on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.




