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Acid reflux disease.
Burning. Bad taste in your throat. Belching.

Try AcipHex free for 2 weeks!
1-800-203-8672
TryAciphex.com/72

Brand name: AcipHex
Generic name/category: Rabeprazole, Prodrugs, Proton pump inhibitors, Benzimidazoles, Sulfoxides
Company: Eisai and PriCara
Country/Market: USA, North America
Indication(s)/use: Acid reflux disease
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Acid reflux disease. It’s got many faces.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Ladies’ Home Journal – October 2009

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When a Hep C patient Relapses

Relationships are broken. Jobs are lost. Treatment is a long and hard journey.
There’s a lot to lose.

Generic name/category: corporate communications, disease awareness
Company: Schering-Plough
Country/Market: Canada, North America
Indication(s)/use: Hepatitis C
Target: Healthcare Professionals (HCP)
Publication: The Canadian Journal Of Gastro Enterology June 2009

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Relieves embarrassment

Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman
Photographer: Philip Rostron

Brand name: GasX
Generic name/category: Simethicone, oral anti-foaming agent, Antiflatulent
Company: Novartis
Country/Market: Canada, North America
Indication(s)/use: reduce bloating, discomfort and pain caused by excess gas in the stomach or intestinal tract
Target: Consumers (DTC)
Tagline: Relieves embarrassment
Publication: 2009

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